Sambla Group receives authorisation as a credit market company – strengthens its focus on the personal finances of the future

Sambla Group has been granted authorisation by the Swedish Financial Supervisory Authority to operate as a credit market company under the Banking and Financing Business Act (LBF). With the new authorisation, the company takes a clear step in its long-term ambition to give people better overview, a stronger negotiating position and more sustainable decisions in their personal finances. The decision confirms that Sambla Group meets the high requirements arising from national and European regulations, as well as the stricter requirements that are gradually being introduced for players within financial intermediation and comparison services.

Sambla Group has over one million customers in Sweden, Norway, Finland and Denmark and helps people compare financial products and make well‑informed financial decisions. The authorisation marks an important milestone in the company’s development and strengthens the opportunities to further develop services within personal finance.

“This is an important step for both our customers and our business. For many years, we have helped people navigate important financial decisions and find better terms. The authorisation strengthens our ability to continue developing services that create value for consumers and contribute to a more transparent and competitive financial market,” says Hans Skruvfors, CEO of Sambla Group.

The ability to compare banks, lenders and other financial institutions plays a central role in a well‑functioning market. When more options become visible, competition is strengthened, consumers get a better basis for decision‑making and terms become easier to compare and understand.

In recent years, Sambla Group has broadened its offering to more areas of personal finance and the ambition is to continue developing services that help people through life’s various financial decisions. The authorisation also creates new opportunities to, over time, develop more products and services within savings and other areas of personal finance.

“We see a growing need for independent guidance and greater transparency in personal finance. For us, it is not only about comparing products, but about giving people better conditions to understand their options and find solutions that suit their situation. With this authorisation, we have better opportunities to continue building the Nordic region’s leading comparison platform for personal finance,” says Hans Skruvfors.

Sambla Group is already under the supervision of the Swedish Financial Supervisory Authority. The authorisation process for credit market companies has entailed additional and comprehensive reviews of the company’s governance, capital structure, risk management and operational activities.


For more information, please contact:
Jessica Hjälmered, Head of Communications, Sambla Group, jessica.hjalmered@samblagroup.com, +46 766 41 54 83.