Sambla Group recruits Stina Granberg as new Chief Operating Officer

Sambla Group continues to strengthen its leadership team with the recruitment of Stina Granberg as Chief Operating Officer (COO). Stina joined the company in November and brings with her extensive experience in scaling digital businesses and leading operational excellence in fast-moving environments.

Stina has held senior leadership roles at companies such as Klarna, Bambora and most recently as COO at Fishbrain, where she played a key role in driving growth, profitability and building a scalable operation. She has a strong track record of building high-performing teams and aligning strategy with execution to support long-term value creation.

“We’re thrilled to welcome Stina to the team. Her ability to lead with clarity, empower cross-functional collaboration and operationalise strategic goals will be key as we enter our next growth phase,” says Hans Skruvfors, CEO of Sambla Group.

As COO, Stina will be responsible for uniting and scaling the company’s operations across markets and functions – with a clear focus on delivering long-term business impact, increased efficiency, and customer value.

“I’m very excited to join Sambla Group at such a pivotal time,” says Stina Granberg. “The company has a clear vision to be everyone’s trusted personal finance partner throughout life, strong momentum, and an ambitious strategy. I look forward to working with the team to strengthen the foundation and accelerate the journey ahead.”

Stina holds a Master’s degree in Industrial Engineering and Management from Linköping University and is based in Stockholm.