Press release -
Sambla Group strengthens presence in Norway – appoints Fabian Grimelund as new Managing Director
Sambla Group, one of the Nordic region’s leading loan comparison platforms, is taking the next step in its growth journey in Norway. The company has appointed Fabian Grimelund as Managing Director for Norway, tasked with building a strong local organization and driving accelerated expansion in the Norwegian market.
Sambla Group has operated in Norway since 2016 through its brands Sambla and Digifinans. Over the past years, the company has helped hundreds of thousands of Norwegian consumers secure loans and has established long-term partnerships with several of the country’s largest banks. Now, the company is scaling up its operations.
“We see significant potential in the Norwegian market. That is why we are now building a dedicated local organization, and the recruitment of Fabian Grimelund is a key part of this strategy. Our vision is to be the trusted financial partner through life for everyone, and strengthening our presence in Norway is an important step on that journey,” says Hans Skruvfors, CEO of Sambla Group.
Grimelund brings more than a decade of experience in the Scandinavian loan brokerage market. Most recently, he was COO and co-founder of Okida.no, and he has also held senior roles at Liber Finance, following an early career at Bergen-based Sbanken.
“Sambla Group already has a solid foundation in Norway. The next step is to strengthen our partnerships with banks, further develop our offering, and build an organization that can scale quickly and sustainably,” says Fabian Grimelund.
His appointment marks the beginning of a new phase in Sambla Group’s Norwegian strategy, with a focus on strengthening local presence, both in terms of market share and recruitment.
“Our ambition is to become the most value-creating intermediary for banks in Norway. By combining strong local presence with data-driven insights and a customer-first approach, we see great opportunities to create mutual success,” Grimelund adds.
Topics
Swedish-founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The group consists of well-known brands such as Sambla, Advisa, Rahalaitos, and MyMoney. By offering access to up to 90 lenders in the Nordics, customers can compare terms, collect their loans, and thereby reduce their loan associated costs. In addition to personal loans and car loans, the group also provides services within insurance and pensions.
