Schaeffler is now launching the film concept: Tag along with Linda at Schaeffler

Schaeffler Nordics and Baltic is launching a new series of films aiming to increase the company’s brand awareness in the Nordic and Baltic market. In this video series viewers will get to know the company’s Customer Center representative Linda. Over six episodes she will, among other things share insights about Schaeffler, their product portfolio and services, explain how anyone is able to access numerous trainings created by Schaeffler and how the Schaeffler grease app is being used.

“Schaeffler is one of the world’s leading companies in the automotive and industrial sectors. Every day, we support customers and partners to become successful in their daily work. To the wider, general population however, our brand name is not as widely spread as we would like it to be, and this is something we would like to change. Linda, normally working in our Customer Center, is the perfect colleague to clearly explain more about Schaeffler. This is done in six different episodes.”, says Erik Askensjö, Managing Director of Schaeffler Nordic and Baltic.

People watching the series of films, will get to know both Linda and Schaeffler, whilst still being entertaining. Although the purpose is to increase the awareness of Schaeffler locally, in an amusing and easy-to-understand way, viewers will at the same time learn more about topics that will be useful in their industries.

“We want to reach out in the right way to a broad public and hope the film series is appreciated. For us it was important to have one of our employees as the figure head instead of a professional actor, as we believe it shows an authentic picture of Schaeffler Nordic and Baltic. Schaeffler is a fantastic company, and we would like more people to get knowledge about what we do, what we can offer and how we can support. This will benefit all people in the industry” ends Erik Askensjö.

The first episode has just gone live. The video series can be found on Schaeffler’s website as well as on LinkedIn and YouTube.

You can watch all episodes here: Film concept "Tag along" | Schaeffler Norge