Pressmeddelande -
Hotel Iso-Syöte and Ruka Safaris Announce Merger, Forming One of Finland's Largest DMC Companies
Hotel Iso-Syöte (Jepetron Oy) and Ruka Safaris (Ruka Experiences Oy) announced today that they have merged their operations into a single company, creating one of Finland's most significant Destination Management Companies (DMC). The newly combined company will focus its activities in the Kuusamo and Iso-Syöte regions.
With a wide range of high-quality accommodation options and diverse activities, the new companywill become a strong partner for both international and domestic tour operators and collaborators
who aim to offer unforgettable experiences in northern Finland.
Juha Kuukasjärvi commented on the merger:
“We are combining our resources to invest in the future and strengthen Finland's appeal in the
international tourism market. Together, we can enhance and develop our products, staff resources,
management, and operational models. Our goal is also to boost customer flows during the summer
season, allowing us to offer more interesting and longer employment opportunities.”
CEO of Stena Line Travel Group Holding AB, Jari Virtanen, added:
“This merger ensures a strong local presence in the region through local entrepreneurs, enabling the
development of our product portfolio. It guarantees access to high-quality products and sufficient
capacity in the future, allowing us to focus on our core business – profitably expanding our tour
operator activities across Europe.”
About the Companies:
Jepetron Oy is a family-owned company led by tourism entrepreneur Juha Kuukasjärvi. The
company’s flagship product, Hotel Iso-Syöte, has been recognized multiple times as Finland’s Best
Boutique Ski Hotel by the World Ski Awards.
Ruka Experiences Oy, whose main products include Ruka Safaris and Iisakki Village, was previously
100% owned by Stena Line Travel Group Holding AB. This company is part of Europe’s largest ferry
company, Stena Line, owned by Sweden’s renowned entrepreneur Dan Sten Olsson and his family.
Stena Line Travel Group Holding AB also owns several tour operators across Europe.
Following the merger, the majority owner and chairman of the board will be local entrepreneur Juha
Kuukasjärvi.
Ämnen
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