Seven District acquires Rapid Images together with founder Mikael Sundell and private investors to accelerate growth and innovation

Seven District has, together with founder Mikael Sundell and private investors, acquired Rapid Images AB (“Rapid Images”). Rapid Images is a leading digital product experience company specialising in online and e-commerce sales and marketing. In 2022, Rapid Images recorded revenues amounting to SEK 123M with strong profitability.

Rapid Images is a full-service digital experience company, specialising in online and e-commerce sales and marketing. Rapid Images helps companies to digitalise the entire product life cycle to quickly reach the market and maintain a completely digital customer journey – from early CAD visualisations, internally to fully-fledged product configurators and aftermarket tools. Driven by customer data and insights, Rapid Images work with its clients to reach their targets and keep up with the ever-changing demands of digital customers. The services are mainly delivered through its proprietary software platform OneCX, a platform created from the experience they have gained from large, complex clients, but relevant and available for everyone. Rapid Images clients include Mack Trucks, Volvo Trucks, Electrolux, IKEA and Geely.

“Rapid Images has a unique value proposition in how they utilize its world-class team of specialists to create value through a compelling combination of creativity, consulting and software development. We are impressed by how Rapid Images uses its capabilities to create impact through its unique technology and creativity skill set. We believe that together we will continue to accelerate Rapid Images’ growth and expansion” says Stefan Svan, Partner Seven District and new Chairman of Rapid Images.

“Seven District is the perfect investor for us at Rapid Images. I believe that they will add significant value to our business through the the know-how they have among their founders and extended network. Seven District’s approach to building mission-driven, technology- enabled businesses and how they support them over the long-term is unique and we are very excited to have them on board”, says Mikael Sundell, founder of Rapid Images.

“Seven District will strengthen our competitiveness and enable Rapid Images to continue its growth journey, organically and through M&A. The way that Seven District combines operational and strategic involvement based on their professional and personal experience truly adds value to the business.” says Anders Claesson Spetz, Rapid Images CEO.

”The investment in Rapid Images fits perfectly into Seven District’s strategy; to build a portfolio of compelling businesses that leverage technology and entrepreneurship to address next-decade challenges that positively impact society. We believe Rapid Images has the potential to be one of the leading companies that define how digital product experiences are developed and delivered, bridging the gap between virtual and actual reality”, Stefan Svan concludes.

For more information please contact:

Stefan Svan, Partner Seven District, Chairman Rapid Images

Phone: +46 70 313 24 26 E-mail: stefan@sevendistrict.com

Mikael Sundell, Founder Rapid Images

Phone: +46 76 133 39 22 E-mail: mikael.sundell@rapidimages.se

Anders Claesson Spetz, CEO Rapid Images

Phone: +46 72 217 87 88 E-mail: anders.claeson.spetz@rapidimages.se

About Rapid Images

Rapid Images is a full-service experience company, specialising in online and e-commerce sales and marketing. Rapid Images help companies to digitalise the entire product life cycle to quickly reach the market and maintain a completely digital customer journey – from early CAD visualisations, internally to fully-fledged product configurators and aftermarket tools. Driven by customer data and insights, Rapid Images work with clients to reach their targets and keep up with the ever-changing demands of digital customers. Find out more: rapidimages.com