At The Last Second - first televised commercial from Swedish Sea Rescue Society

How does it feel to end up in a dark, cold and stormy sea? To be forced to fight for every breath not knowing if rescue is coming. This is the feeling that the Swedish Sea Rescue Society has recreated for their very first televised commercial, which demonstrates how an emergency situation at sea could be.

- We hope that you never have to experience this in reality. But for our 2000 volunteer sea rescuers this is exactly how an emergency situation can look. They are trained for the task – to save lives at sea. And they do it completely voluntarily without salary, says Cia Sjöstedt, head of communications at Swedish Sea Rescue Society.

The film is released on Youtube today and will be spread primarily via social media. The hope is that this film can raise awareness about the Swedish Sea Rescue Society and help to increase the number of members and supporters.

- Far too many people still don't know that we are a non-profit volunteer organization that does not receive government funding. And that we are dependent upon charitable donations from generous individuals in order to continue to save lives at sea. We are the ones responding to 7 out of every 10 sea rescue alarms, says Cia Sjöstedt.

The film is produced in cooperation with Forsman & Bodenfors and Directors Torbjörn Martin & Roozbeh Behtaji at Acne Productions who donated their time and effort without pay.

You can find the film here: http://www.youtube.com/watch?v=36Q6lsu2KWg