Sony to be the official technology partner for ABBA the Museum – Two of the world’s strongest brands in collaboration

On June 4, 2009, Stockholm's new major attraction opens - ABBA the Museum.
An interactive event house of 6,500 square metres, with sounds and images as the corner stones in the ABBA story. Now we are happy to announce that Sony will be the official technology partner and will deliver our technology solutions.

"We are very proud to be a part of this prestigious project," says Adam Fry, Director of Sony PSE Nordic. "With our knowledge and experience in the music and entertainment industry combined with our technology innovations, we are looking forward to working with ABBA the Museum to create a truly unique entertainment experience".

The attraction will be built as a sequence of scenes, where the guests themselves may participate with all their senses: sing, dance, record and perhaps feel like they're one of the four members. Naturally, all original ABBA items will be there, from the late ‘60s, when Björn, Benny, Agnetha and Anni-Frid first met, up until 1982, when the group took a temporary break.

"ABBA the Museum will be a technology-intensive attraction, centred on the visitors' experience. This makes a collaboration with Sony the ultimate solution for the project," says Ulf Westman, founder of ABBA the Museum. "The corporation's products are of the highest quality and are innovative, and their range of products has the width that we demand. Furthermore, they are highly experienced in delivering complex technology solutions."

For further information, please contact Sony Nordic:
Adam Fry, Director, Sony PSE Nordic, adam.fry@eu.sony.com
Ulf Westman, MD and founder of ABBA the Museum, +468 650 00 80 or +4670 717 50 92 ulf@abbamuseum.com

Pictures may be downloaded from Newsdesk, via the link at www.sony.se/press or at www.abbamuseum.com

Picture: From the left: Adam Fry, Sony, Ewa Wigenheim-Westman and Ulf Westman, ABBA the Museum.

About ABBA the Museum - an interactive event house with everything about ABBA. It will be opened during an Opening Week, June 3-7, 2009. Circa 6,500 square metres located in Stora Tullhuset in central Stockholm. Apart from the museum, there will be a shop and an event hall encompassing 600 square metres. The founders and exhibition producers are Ewa Wigenheim-Westman and Ulf Westman. The project has been sanctioned by Björn, Benny, Agnetha and Anni-Frid.

About Sony
Sony manufactures products within the fields of audio, video, communications and information technology for consumers and professional users all over the world. With their music, image, game and online activities, Sony are in a unique position to be one of the leading brands within digital entertainment. The Sony group's sales for the financial year ending March 31, 2007, was 55.83 billion euros (8,296 billion yen), based on an average exchange rate during the same period of 148.6 yen to 1 euro. The Sony group has around 163,000 employees all over the world.
In Europe, Sony's sales were 13.71 billion euros (2,038 billion yen) during the financial year ending March 31, 2007. Sony Europe, seated at the Sony Center at Potsdamer Platz in Berlin, are responsible for the company's European business activities within electronics, and reached sales of 9.12 billion euros during the same period.
More information about Sony is available at www.sony.se or www.sony-europe.com.

- This release is distributed from Sony Sweden, Lennart Thulin, Press/PR
lennart.thulin@norsholmen.se, +468-598 90 000, or mobile +46705-106 106.