Press release -
Avicii Experience - opening in Stockholm 2021
STOCKHOLM, Sweden, June 9, 2020; Avicii Experience is a tribute museum opening to fans and the public in Stockholm, Sweden, next year. Avicii Experience will be an intensively emotional tribute to one of the true icons of modern popular culture.
Avicii Experience will be an immersive interactive exhibition that will bring its visitors closer to the artist Avicii and the person Tim Bergling. The audience will follow Tim’s journey from a reclusive music nerd to a celebrated superstar, from his boyhood room where it all started to the Los Angeles studio where the biggest hits were created. The museum will include memorabilia, unseen photos and video, plus published and unpublished music.
In December 2019 Billboard listed the top moments that defined the EDM decade. Avicii's meteoric rise claimed the first spot, creating a template for EDM superstardom. “Avicii left behind a legacy of transforming modern dance music and pioneering a revolution of the EDM scene that spread across multiple genres, leading him to become one of the most influential producers, performers and songwriters of our time,” says Per Sundin, CEO of Pophouse Entertainment Group and co-founder of Avicii Experience.
The legendary disco hit-maker Nile Rodgers, who changed the course of modern dance music with his band Chic, and collaborated closely with Avicii said this: “Avicii has quite rightly been celebrated as one of the greatest DJ’s of all time and as an important artist who made massively successful records but what I will remember the most is that Tim was one of the finest songwriters I ever worked with. We could work together for 24 hours a day and his melodic ideas would never stop coming. He was a melodic beast who has not as yet had the recognition he deserves for his extraordinary talent. Tim, I love and miss you my friend!”
At Avicii Experience visitors will be able to peer inside the creative process and the many collaborations behind the music. Previously unreleased material that was the foundation for the posthumous album “Tim” will be made available for the first time as will unpublished early versions of the breakthrough hit song ‘Levels’.
The artist Aloe Blacc co-wrote the mega hit ‘Wake Me Up’ in collaboration with Avicii and Mike Einziger said, “Tim was a musical genius. He was boundless and incredibly driven in his creativity. He had the ability to unite people with his music. I'm certain that with his fans' memories his legacy will last forever.”
Avicii Experience is a part of SPACE, a new and unique concept combining gaming, music, and content creation, the key ingredients of digital culture, all under one roof. SPACE is set to open in Stockholm, Sweden in 2021 at Sergels torg in the city center.
A portion of the revenues from Avicii Experience will go to the Tim Bergling Foundation. “At SPACE we will carry out activities focusing on youth, with the aim to have an open and inclusive dialogue in regards to mental health,” says Klas Bergling, Tim’s father and co-founder of the Tim Bergling Foundation together with his wife Anki Lidén.
About Tim Bergling Foundation
The Tim Bergling Foundation was created by Klas Bergling and Anki Lidén and their family after the death of their son Tim Bergling, also known as Avicii - one of the most acclaimed and beloved producers/performers/songwriters in modern music. Tim’s parents have endowed the foundation with a significant contribution from his estate and will direct proceeds from future avicii projects and the recent release of the posthumous album ”Tim” (2019) to the foundation.
The Tim Bergling Foundation will advocate for the recognition of suicide as a global health emergency and promote removing the stigma attached to the discussion of mental health issues. It will support science-based organizations that engage in research into the causes and prevention of suicide, particularly for young people.
Additionally, the foundation will support non-profits that address issues for which Tim had a passion such as climate change, preservation of endangered species, global hunger, and more.
SPACE is a digital culture center, opening in 2021. The unique concept combines gaming, music, and content creation, the key ingredients of digital culture, in a physical place. Space aims to provide an environment enabling people to connect, collaborate and create communities in an instant - influencing youth, culture and society at large. The destination will consist of an arena, a gaming center, production studios, restaurants, cafes and a gym.
About Pophouse Entertainment Group
Pophouse Entertainment Group was founded by Björn Ulvaeus and Conni Jonsson in 2014. The company group owns and operates ABBA The Museum, Pop House Hotel, Cirkus, Hasselbacken and Space.