Speedheater is expanding in the US

Speedheater has entered into an agreement with American MetsCube—kicking off their work to incorporate third-party logistics and expand in the US market. With almost 20 years in the US market under their belt, Speedheater is already well-established as a supplier of innovative paint removal products among professional users and DIYers. Today, their sales involve both retailers and the brand’s own e-commerce.

– Even now, we are seeing wonderful development in the American market, and our new warehouse solution will improve our position by enabling us to provide better shipping rates and shorter delivery times. Now we’ll be able to provide an improved service and purchase experience throughout the US, says Head of Sales and Business Development Johanna Orinder.

Right now all Speedheater products are made, stored, and marketed directly from their head office in Alingsås, Sweden. For many years, Speedheater has had a strong and well-functioning collaboration with Eco-strip LLC in the USA - a collaboration that has been very successful and will continue to be of great help in the expansion plans. The pressure on Speedheater's products has increased and thus the sales channels need to be expanded to create the opportunity for more customers to shop as locally as possible. And even with the world shifting uneasily, expansion plans shouldn’t slow down. Speedheater says that they’ve seen wonderful development in the past few years.

– The new lifestyle brought on by the pandemic has resulted in a positive development for our sales. We have seen lots of people investing on renovating their homes and restoring furniture, facades, doors, and windows. Many of them think like us and try to keep their lifestyle sustainable for our environment. But recycling also presents direct benefits from a purely economic standpoint, says Johanna.

Their new 3PL partner MetsCube collaborates with actors like Amazon, eBay, and Walmart, and has a presence in several locations in the US. Initially, Speedheater will store their products in a warehouse in Alexandria, VA, and this fall and winter they plan to build up stock till it covers their whole range.

– With e-commerce pressures mounting, it becomes ever more critical to find a seamless logistics flow. We are stepping up to provide much faster processing in the US by teaming up with MetsCube. Right now we are focusing on getting everything in order at our new US warehouse while also looking into how we could meet more of our international markets in an even better way in the future, says Head of Logistics Lisa Silfverala.