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Standout Capital divests shareholding in Visit Group

Press release -

Standout Capital divests shareholding in Visit Group

Stockholm, January 23, 2024

Standout is pleased to announce that it has sold its shares in Visit Group to PSG Equity that becomes majority owner as part of the transaction.

Headquartered in Gothenburg, Sweden, Visit Group provides mission critical solutions to the hospitality and travel industries. With 175 employees in offices across Europe, Visit Group provides software solutions to enable collaborative commerce to both inventory owners (such as hotels, ski resorts, ferry companies and amusement parks) as well as resellers and travel agents. Visit Group’s software offering allows over 2,200 customers to manage and improve their operations, increase distribution of their products and package solutions for travelers.

In February 2019, Standout invested in VisBook, a leading provider of Property Management Systems for hotels to accelerate the international growth efforts. In early 2022, VisBook was successfully acquired by Visit Group, creating the leading group of hospitality software solutions in the Nordics. As part of the transaction, Standout increased the investment into the group. As an active owner Standout has supported Visit Group’s growth journey through investing in go-to-market initiatives for organic international expansion combined with M&A efforts while helping to build structural capital and realizing scalability. Visit Group has grown rapidly during recent years, showcasing a revenue CAGR of +30% while significantly scaling the profitability.

“On behalf of the Visit Group team I would like to thank Standout for a great cooperation, their active support and our close dialogue has been very valuable in developing and rapidly growing Visit Group“, says Magnus Emilson, Founder and Executive Chairman of Visit Group.

“Visit Group offers an exceptional ecosystem of products and has great potential to continue the international expansion on the back of several recent landmark customer wins. We are grateful for the successful partnership with the whole Visit Group team and very pleased with the results of this remarkable growth journey together. We will continue cheering on Visit Group from the sidelines as the group continues its journey with PSG”, says Filip Lidman, Investment Professional at Standout Capital.

The divestment of Visit Group marks the sixth exit by Standout from the Standout Capital I fund and the second exit in 2023.

Press contact

Standout Capital

Filip Lidman

Investment Professional
+46 709 901144



Standout Capital is a Stockholm-based private equity firm investing in growing Nordic tech companies. As an active owner, our mission is to support outstanding companies to grow and succeed. Standout Capital’s overall idea is to the digital transformation in business and society. The founders and investment team build on experience in entrepreneurship, investments and finance. 


Klas Hillström

Klas Hillström

Press contact Co-founder & Partner +46 70 5087712

Investing in Nordic Growth Stories

Standout Capital invests in Nordic growth companies. Our mission is to support outstanding companies capitalising on digital transformation in business and society.

Standout Capital

Biblioteksgatan 25, Box 5169
102 44 Stockholm