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Press release -

VisBook merges with Visit Group

Standout Capital portfolio company VisBook join Visit Group as an independent business area, creating the leading group of hospitality tech solutions in the Nordics.

VisBook, the leading Nordic property management system (PMS), becomes an independent business area within Visit Group. The former owners of VisBook, including the VisBook management team and software focused growth investor Standout Capital, will continue as owners in Visit Group increasing their investments in the group.

With the transaction, Visit Group solidifies its position as the leading hospitality tech group in the Nordics enabling great guest experiences through the business areas BookVisit, Enterprise and VisBook. Post the transaction, each business area will continue to operate independently and address the market as separate offerings ensuring that focus remains on identifying the best possible solution for each individual customer.

- We are excited to welcome VisBook as an independent business area within Visit Group. Having had a well-established partnership with VisBook for many years, this is the natural next step for both sides. The purpose is simply to facilitate both companies’ missions to develop even better customer experiences. The platforms developed by Visit Group; BookVisit, iTicket and Citybreak, are all open and well-integrated with many of the markets’ leading hospitality systems. We will continue to invest in strengthening partnerships with leaders in e.g. PMS, POS and CRM to increase the business enabling power of the ecosystem for all our customers. We will also continue to evaluate further European M&A opportunities within Hospitality Tech to add more independent business areas during the coming years, says James Dixon, CEO of Visit Group.

VisBook has grown rapidly in recent years and is now serving over 1000 customers in the Nordics. VisBook Co-founder & CEO Øystein Selbekk will continue as CEO of VisBook.

- We are humbled by the confidence shown and excited to continue developing VisBook to an even better product and fit into Visit Group´s digital ecosystem. Being an independent business area within Visit Group empowers us to continue our mission to enable customers to focus on the guests through technology. In parallel, we can secure a seamless integration to our customers’ most important sales channels, says Øystein Selbekk CEO and Co-founder VisBook.

For more information about Visit Group and Visbook: 



Standout Capital is a Stockholm-based private equity firm investing in growing Nordic tech companies. As an active owner, our mission is to support outstanding companies to grow and succeed. Standout Capital’s overall idea is to the digital transformation in business and society. The founders and investment team build on experience in entrepreneurship, investments and finance. 


Klas Hillström

Klas Hillström

Press contact Co-founder & Partner +46 70 5087712

Investing in Nordic Growth Stories

Standout Capital invests in Nordic growth companies. Our mission is to support outstanding companies capitalising on digital transformation in business and society.

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