Press Invite to Automässan

Electrification and digitisation are rapidly redefining the automotive service and aftermarket industry. The industry is facing major challenges which will be in focus at Automässan in Gothenburg. This will evident out on the exhibition floor as well as in the seminar programme.

Read the press invite in Swedish »

No other event in the Nordic Region brings together as many suppliers, manufacturers, wholesalers, experts, and specialists from the automotive service and aftermarket industry. Automässan is the largest meeting point in the Nordic Region for all service and aftermarket professionals.

– We have started the journey towards a paradigm shift, from mechanical to electrical, and it brings with it a large number of challenges and opportunities. At Automässan, we will show a future industry that is highly technological, says Johnny Bräster, Chairman of the Association of Swedish Wholesalers of Automotive Parts and Accessories (SBF) and co-organiser of Automässan.

With 240 exhibitors from 15 countries, Automässan has been fully booked since this autumn. When it last took place in January 2020, Automässan had close to 17,000 visits from 39 countries.

– Visitors come here to meet with the industry’s most important suppliers. Many exhibitors choose to launch new products and other news at the fair, Anna Lena Friberg, in charge of Automässan, says.

Automässan offers a highly current seminar programme on the topics of digitalisation and electrification.

Programme recommendations

In English

SERMI and access to the security related RMI
Jan-Willem van der Linden, Specialist in data and digitalisation at SERMI, explains the concepts and what applies to SERMI.
Wednesday 18 January at 9:30:10:15 am

The impact of digitisation on the automotive industry
Ronan McDonagh, Technical Director at FIGIEFA, Automotive Aftermarket Distributors
Wednesday 18 January at 10:30–11:15 am

In Swedish

The tools to find and retain talent in the automotive industry
Magnus Carlsson, Director of Education, Swedish National Agency for Education
Wednesday 18 January at 3:00–3:45 pm

World-leading tyre recycling takes shape
Fredrik Ardefors, CEO Svensk Däckåtervinning, talks about tyre recycling, which they now handle in-house.
Friday 20 January at 09:30–10:15 am

More efficient electric car charging in a smart electrical system
Krister Werner, CEO Ferroamp Elektronik, talks about the challenges of electric car charging.
Friday 20 January at 11:30 am to 12:00 pm

View the full seminar programme here »

An introduction for the workforce of the future

As with many other branches of industry, there is a major shortage of skills, and issues such as recruitment and skills supply are high on the agenda.

– The industry is short of thousands of mechanics and other professionals. Therefore, we are carrying out a targeted initiative aimed at upper secondary school students together with the Transportföretagen (Swedish Confederation of Transport Enterprises) employer organisation. We expect to receive 1,400 students who will get an industry introduction and a chance to meet future colleagues and employers, Anna Lena Friberg says.

When: 18–21 January 2023
Where: The Swedish Exhibition & Congress Center, Gothenburg

Open hours
Wednesday 18 January at 9 am to 5 pm
Thursday 19 January at 9 am to 5 pm
Friday 20 January at 9 am to 5 pm
Saturday 21 January at 9 am to 3 pm

Accreditation: A press pass is required. Apply for accreditation using this form.

Special requests
Our facility offers plenty of workspaces where you can work undisturbed. For special requests, please contact lisa.moll@svenskamassan.se.

For questions, please contact:
Anna Lena Friberg, Business Manager Automässan
Phone: +46 (0)31-708 80 68.
E-mail: anna-lena.friberg@automassan.se