Jonas Peterson, CEO of Falun 2027

Jonas Peterson has been appointed CEO and will lead the work towards the FIS Nordic World Ski Championships in Falun 2027.

Jonas Peterson has an extensive experience as a leader of complex organizations and has been Director of Cross-Country skiing at the Swedish Ski Association.

– We are very pleased to have Jonas Peterson as the CEO for our upcoming 2027 World Championships in Falun. He possesses exactly the experience we are looking for and that we believe will be essential to executing a successful World Championship on home soil, says Anders Furbeck, Chairman of the Swedish Ski Association.

Jonas Peterson's deep commitment to sports and experience from his professional career makes him well-equipped for the role.

– We are very pleased to hire Jonas as the CEO of Falun 2027. Jonas has broad knowledge both from the commercial area and the non-profit sector. He has documented experience from business-driven, strategic roles with good results. Jonas also has great experience and knowledge from sports as he has worked with major sports events and has been actively engaged in the voluntary sector for many years, says Roza Güclü Hedin, chair of the 2027 World Ski Championships.

Jonas Peterson will assume the role of CEO January 7, 2025.

– It feels incredibly exciting and inspiring to lead the work for the upcoming Championships in Falun. I am passionate about skiing in all its forms, and it is a dream job for me to work with the Nordic World Ski Championships, says Jonas Peterson.

Jonas Peterson is a former cross-country skier and after his own athlete career he has had various roles within the sport.

– I am really looking forward to continue working with cross-country skiing on a professional level and also getting to know ski jumping and nordic combined, the two other disciplines in a Nordic World Ski Championships. I believe that my experience from commercial roles, combined with my engagement in the skiing community and volunteer sector, will be an asset. I hope to act as a bridge into the voluntary sector and believe I can engage people to join the journey towards Falun 2027, says Jonas Peterson.

Jonas Peterson is looking forward to the opportunity to work with and contribute to the development of the sport of skiing:

– The concepts have looked quite similar for a long time. There are new and exciting things to be brought into the arena- and TV experience within the Nordic disciplines. I am truly looking forward to working towards making the championships more attractive to the younger generation, says Jonas Peterson.

The operational management team, Sara Tigerström Monfelt and Ulrika Back, will continue their work within the company.

Contact:

Jonas Peterson, incoming CEO of Skid-VM i Falun AB
Phone: +46 73 382 88 48

Roza Güclü Hedin, Chair of the Board, Skid-VM i Falun 2027 AB
Phone: +46 70 818 15 94