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Press invitation: Swedish Design Goes Milan - IN REAL LIFE

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Press invitation: Swedish Design Goes Milan - IN REAL LIFE

Tuesday April 8, H. 10.00-16.00
La Posteria, Via Sacchi 5/7, Brera District, Milano


Swedish Design Goes Milan 2014 - IN REAL LIFE sees 40 Swedish designers and companies take over the Art Nouveau Palace, La Posteria. Curated by Form Us With Love.

All of the designers will be present and available for interviews during the press preview and Swedish drinks and snacks will be served throughout the day by Milan based Björk Side Store.

15.00-16.00 FORM TALK. The chief editors of Form Magazine, Bo Madestrand and Salka Hallström Bornold will lead discussions, with other editors of international design magazines, on their views on contemporary design journalism in times of change.

Exhibitors:
Agnes Fries, Anki Gneib – Horreds, Anna Wedin, Atelier Ryberg, Emma Olbers – Tre Sekel, Fibers & Friends, IoU, Jangir Maddadi, Johanson Design, Jonas Forsman, Kolormondo, Lintex, Lisa Hilland, Lith Lith Lundin, Marie-Louise Hellgren, Monica Förster – Palmgrens, Nina Jobs, NyströmPersia, Okko, Oscar Lind Modin, Pontus Ny, Stable Table, Volvo Cars, Volvo Trucks

For further information visit www.swedishdesigngoes.com

For further press information or to arrange interviews, please contact
Friends & Co: Minna Axford +44 7971 533 187, minna@friendsandco.co.uk
Belinda Fisher +44 7808 721 308, belinda@friendsandco.co.uk
Christine Samuelian +44 7957 203 037, christine@friendsandco.co.uk
VisitSweden, Milan: Karin Melin tel. +39 335315054, karin.melin@visitsweden.com

Opening hours:
April 8-12 h.10.00 - 22.00, April 13 h. 10.00 - 18.00
Form talks April 8-11 h.15.00-16.00
Aperitivo and DJ sessions by Fry Communications April 9-11 h.19.00-20.00


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  • Swedish Design Goes Milan – In real life

    Swedish Design Goes Milan – In real life

    IN REAL LIFE är temat för årets svenska officiella satsning i Milano, SWEDISH DESIGN GOES MILAN, i ett samarbete mellan VisitSweden, Business Sweden och Svensk Form. Designstudion FORM US WITH LOVE står för konceptet. Ett fyrtiotal svenska företag och formgivare deltar i satsningen. Tidningen Form deltar med ett specialnummer och arrangerar dagliga FORM TALKS.

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