Pressmeddelande —
Young women drive surge in TCS Lidingöloppet 2026 registrations
Stockholm, Sweden, September 23, 2026: TCS Lidingöloppet, the world’s largest cross-country race, held in Lidingö, Sweden, will take place from 25 to 27 September 2026. This year, registrations for the 30-kilometer race have increased by 20 percent, while total registrations have risen by 10 percent compared to last year. High demand has promoted organizers to cap participation in the main race for the first time, with new figures showing that young women are primarily driving much of the growth.
Tata Consultancy Services (TCS) has been the title sponsor and technology partner since 2016, supporting the event’s development over the decade. Since its inception, the partnership has focused on digital experiences, sustainability, and public health.
A survey from Sifo shows that 2 out of 3 women aged 18–29 run regularly. For this group, running is often about community, health, and sharing the experience with others than before At TCS Lidingöloppet, the shift is clearly visible: the number of registered young women has increased by 50 percent compared to the same period last year.
To ensure a meaningful experience, organizers have a cap of 18,000 runners for the 30 km distance this year. In total, around 35,000 participants are expected over the course of the weekend.
Krister Svensson, Secretary General, Lidingöloppet, said, “We are committed to delivering the best experience along the course. The high demand has prompted us to cap participation in the main distance this year. Our partnership with TCS helps us meet this growth and maintain high quality throughout the event.”
Ashish Jhunjhunwala, Country Head - Sweden, TCS, said, “It is very inspiring to see how running attracts a new generation that prioritizes health, community, and a sustainable lifestyle. At TCS, with our high-performance culture, we believe that running offers a great way to stay fit, clear the mind, and build team spirit. This aligns seamlessly with the current running boom and why we originally chose to sponsor Lidingöloppet with its unique natural setting. As more people take to the trails, this sets a new benchmark for TCS, as Lidingöloppet’s technology partner, to make the race accessible, engaging, and safe as possible for both participants and spectators.”
The app brings runners and spectators together
A central part of TCS’ involvement is the official TCS Lidingöloppet app, which serves as a support tool both before and during the race. Through the app, spectators can track runners in real time on the map, and participants get access to smooth bib pick-up via QR code, digital diplomas, and a results archive dating back to 1993.
This technology-led support is built on TCS’ long-standing presence in the Nordic region since 1991. Today, the company has approximately 20,000 employees serving clients across Sweden, Finland, Norway, and Denmark. TCS has been recognized as a Top Employer in Sweden by the independent Top Employers Institute for more than a decade. In addition, TCS has ranked among the top IT service providers for customer satisfaction in the Nordics for 15 consecutive years in Whitelane Research’s independent survey of leading IT-spending organizations, achieving the number one position in Sweden in 2026.
Kategorier
Om Tata Consultancy Services (TCS)
Tata Consultancy Services (BSE: 532540, NSE: TCS) är den föredragna teknikpartnern för branschledande organisationer över hela världen. Sedan starten 1968 har TCS upprätthållit de högsta standarderna inom innovation, ingenjörskonst och kundservice.
Bolaget har ambitionen att bli världens största AI-drivna tekniktjänsteföretag och göra det möjligt för sina kunder att transformeras över hela AI-stacken – från infrastruktur till intelligens. Med rötter i Tata Groups arv fokuserar TCS på att skapa långsiktigt värde för sina kunder, sina investerare, sina medarbetare och samhället i stort.
Med en högkompetent arbetsstyrka fördelad över 56 länder och 194 leveranscenter världen över har företaget utsetts till en topparbetsgivare på sex kontinenter. Genom sin förmåga att snabbt tillämpa och skala ny teknik har bolaget byggt långsiktiga partnerskap med sina kunder. Många av dessa relationer har varat i årtionden och navigerat genom varje teknikcykel, från 1970-talets stordatorer till dagens artificiella intelligens.
TCS sponsrar 14 av världens mest prestigefyllda maraton- och uthållighetsevenemang, inklusive TCS Lidingöloppet, TCS New York City Marathon, TCS London Marathon, Tata Mumbai Marathon och TCS Sydney Marathon, med fokus på att främja hälsa, hållbarhet och stärka lokalsamhällen.
TCS genererade konsoliderade intäkter på över 30 miljarder US-dollar under räkenskapsåret som avslutades den 31 mars 2026. För mer information, besök www.tcs.com.
