Pressmeddelande -
PRESENTING TRIWA DUMB - World's dumbest watch
Recent studies has shown that people get stressed by their smart gadgets especially smart watches.
The constant flow of information such as calls, messages, movement and time makes people anxious and stressed.
As a respons to this TRIWA has decided to launch their DUMB collection. It contains to two watches. DUMB WHITE and DUMB BLACK.
The watches will not give you any information, encouraging you to enjoy the present. The watches will aslo be lighter then traditional watches since it doesn’t contain a movement.
”We hope that people will be less stress by using DUMB. It is extremely comforting to know that the watch will not try to communicate with you”, says Ludvig Scheja, Creative Director at TRIWA.
DUMB WHITE and DUMB BLACK will be launched in selected stores 1st of April.
SPECIFICATIONS
Case size: 38 mm
Dial colour: White or black
Movement: None
Strap: Tärnsjö organically tanned leather
Price: $129, €129
Attn: T.B.A: 1st of April
Ämnen
- Vetenskap, teknik
TRIWA grundades 2007 av fyra klockintresserade vänner som ville göra en gemensam ansträngning för att förändra klockindustrin, som de ansåg var för fokuserad på status och precision. De startade varumärket TRIWA (Transforming the Industry of Watches) med syfte att avdramatisera klockan och göra den till en modern stilsymbol genom att kombinera klassiska silhuetter med skandinavisk kontemporär enkelhet.
