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Umbilical Design chosen as a 2016 Red Herring Top 100 Europe Winner

Press release   •   Apr 25, 2016 13:16 CEST

April 25, 2016, Stockholm, Sweden – Last week in Amsterdam, Red Herring announced its Red Herring Europe award winners this evening at the Top 100 forum, recognizing Europe’s leading private companies and celebrating these companies innovations and technologies across their respective industries. The Swedish innovation company Umbilical Design was chosen as a 2016 Red Herring Top 100 Europe Winner,

Red Herring Top 100 Europe enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the European Region. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring’s Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Alibaba, Facebook, Google, Kakao, Skype, SuperCell, Spotify, Twitter, and YouTube would change the way we live and work. Thousands of the companies most interesting and innovative companies have graced the Top 100 list over the years.

“In 2016, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Umbilical Design embodies the vision, drive and innovation that define a successful entrepreneurial venture. Umbilical Design should be proud of its accomplishment, as the competition was very strong.”

“We are extremely proud to be part of this distinguished group of companies”, says Cecilia Hertz, founder and CEO of Umbilical Design. “We are fortunate to work in a time when space technology, materials and design is breaking boundaries and entering new fields like architecture, urban city planning and sustainable living. We really feel that the work we have initiated is making a difference, both for the industries we are working with and for the individuals whose problems we are solving”.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

More information
For more information please contact: Cecilia Hertz, CEO and founder, Umbilical Design,, +46-70 575 46 51 

Umbilical Design AB was founded in 2001 by industrial designer Cecilia Hertz, and since its inception has worked with NASA and the European Space Agency (ESA) on design for the space industry. Umbilical Design has also been successful in showing how design, technology and material from the space industry can be transferred to Swedish enterprise and society. Umbilical Design is one of fifteen European companies that the ESA has designated as Space Brokers. Umbilical Design’s assignment from the ESA is to oversee the transfer of technology from the space sector to Swedish industry with the overarching objective to stimulate business opportunities by exploiting the materials knowledge, methods and approaches of the space sector. Our main focus is to commercialize space technologies for a sustainable earth. Umbilical Design is a proud winner of 2016 Red Herring Top 100 Europe.

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