SWEDISH POP ICON AGNES DROPS THE NEW VIDEO FOR "BALENCIAGA COVERED EYES"

Swedish pop sensation Agnes makes a triumphant return with the release of the highly anticipated music video for "BALENCIAGA COVERED EYES", the lead single from her upcoming album. The track, which dropped in late May, has already garnered widespread acclaim from fans and media.

WATCH THE VIDEO FOR "BALENCIAGA COVERED EYES"

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In the visually striking video, set against a surrealist catwalk, we follow Agnes as she performs in a world of her own creation. The video, directed by Fredrik Hvass of Swim Club, perfectly captures the song's exploration of external glamour and inner vulnerability. The video creates a mesmerizing world that pushes artistic boundaries while maintaining Agnes's signature sophistication.

– We’ve wanted to highlight and visualize all those conflicting emotions we have inside of us working and being there at the same time. How contradictions coexist within us. It’s about identity, sexuality, control and let go. We wanted to play with the gaze, the outside gaze directed at us but also the gaze we turn on ourselves, says Agnes and continues;

– Artistically, I always want to break up the beauty with some kind of weirdness or madness to make it feel interesting and exciting. It’s been a powerful journey to create this video. We have been a fantastic team and everyone has really put their heart into it.

The upcoming album is about embracing contradictions, showing both strength and vulnerability, and letting go of the pursuit of perfection. Already in the first single BALENCIAGA COVERED EYES, we encounter the tension between external glamour and inner fragility – all accompanied by a sneaking beat and house piano.

– It all started with an image I saw in my mind: a person in the midst of chaos of luxury, parties, mess, and gazes. Someone who appears confident and glittery on the surface, but where something else is happening inside – behind those 'Balenciaga covered eyes.' But the song was also born from a feeling that I wanted to write something I myself want to hear when I go out on a weekend.

To shape her new album, Agnes gathered some of Sweden's most inspiring songwriters and producers: Kerstin Ljungström, Vincent Pontare, Salem Al Fakir, Magnus Lidehäll, and Hanna Wilson – and began collaborations with house producer Frans Bryngel. The team has previously worked with artists such as Avicii, Madonna, Lady Gaga, The Weeknd, Swedish House Mafia, Salvatore Ganacci and Sia among others.

With her most recent album "Magic Still Exists", Agnes received four Swedish Grammy nominations in 2022 and won Composer of the Year alongside Vincent Pontare, Salem Al Fakir, Kerstin Ljungström, and Maria Hazell. Agnes has nearly half a billion streams, a voice praised by both the industry and audiences, and two decades of constantly renewed musical expression.

– That naive joy I felt at the beginning of my career of just being able to sing is still at the core of everything I do. And I've come to realize that the most important thing for me is to be in the creative process. That it never ends. There will always be more to express, more to discover.

Based in Stockholm, Agnes began her lucrative career at the early age of 16, when she was catapulted into fame because of her incredible talent. The following years involved world tours, highly successful albums and a major global dancefloor hit “Release Me”, that soared into the top 10 across Europe and becoming #1 on both US Billboard Hot Dance & UK Official Dance Chart.