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Acquisition of Fetzer Vineyards by Viña Concha y Toro SA

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Acquisition of Fetzer Vineyards by Viña Concha y Toro SA

After the acquisition of Fetzer Vineyards by Viña Concha y Toro SA, the company's board has decided to continue the distribution of Fetzer and Bonterra in the Nordic domestic markets through its own importing companies, Concha y Toro Nordic, as of the 1st of February 2012.

The cooperation with Philipson Söderberg in Sweden, Wennerco in Finland and Ström in Norway has proven successful through several innovative brand building strategies. The companies have actively pushed Fetzer and Bonterra within off-trade as well as the on-trade. The importers have effectively helped build the Californian wine segment in the different markets

Fetzer Vineyards thanks Philipson Söderberg in Sweden, Wennerco in Finland, and Ström in Norway for their professionalism and hard work during these years. The outstanding team and their dedication have been key to the development of the Fetzer and Bonterra portfolio in the markets.

The Altia group of companies with Philipson Söderberg in Sweden, Wennerco in Finland and Ström in Norway would like to wish Concha y Toro the best of luck with the development of Fetzer and Bonterra in the future.

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Concha y Toro S.A. grundades 1883 och är Latinamerikas ledande vinproducenten med export till över 135 länder. Concha y Toro S.A. äger 9500 hektar av de bästa vingårdarna i Chile och Argentina vars produktion omfattar ett brett sortiment av framgångsrika viner i alla prissegment, från ansedda Don Melchor till det mycket kända varumärken som Casillero del Diablo. Företaget har över 3 000 anställda med huvudkontor i Santiago, Chile och dotterbolag i bl.a. Storbritannien, Sverige, Finland och Norge.

För ytterligare information och bilder var vänlig kontakta: Niclas Blomström, Concha y Toro Sweden tel: +46 8 505 667 60, nblomstrom@conchaytoro.eu

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