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Ergonomidesign will be rehearsing and researching the future at this years’ DAIM conference in Denmark, focusing on design, anthropology and user involvement. DAIM (Design Anthropological Innovation Model) is developed through a pilot project on waste handling understood as a broad societal problem. The project is sponsored by EBST and conducted by The Danish Design School, the SPIRE center at SDU, Vestforbraending and the design consultancies: Ergonomidesign, 3PART, 1508, Sweco and Maketools.