Pressmeddelande -
Whyred Men's Collection
Lines and shadows of the body act as a starting point in Whyred's SS10 collection where cuts and prints clearly put anatomy into focus. Inspired by the films of Peter Greenway with his unique aesthetics and morbid stories; Whyred uses collar-bone cuts, blood veins and magnified skin structure prints to emphasize the raw aesthetics of life and death while looser flaccid materials bring out the shape of the body in an out of focus way.
The look is neo-minimalistic with a clean and modern impression striking a chord to the 90's fashion and pop culture bringing Whyred back to its roots. A minimized amount of cuts - only employed to emphasize specific body parts or shapes - hidden buttons and simple details contribute to the clean look. The revival of the 90's is also evident in the slick silhouette featuring boxy square top with narrow bottom.
Coats are shorter with high collars and trousers are slim in stretch material. A clean cut nylon coat together with tight two-colour trousers exemplify this look and come in pigment dyed materials - a mottled surface evident throughout the collection. Skinny stretch trousers sit perfectly together with boxy biker inspired nylon jackets and long cardigans were the emerald green paper fiber version give a futuristic injection. Swap the cardigan for a stained jacquard jersey shirt and the jacket for a leather/nylon blazer and the indie-cool Whyred look is complete.
A key styling option is the from-top-to-toe white outfit clearly flirting with the Greenway signature film "The Cook, the Thief, his Wife and her Lover" with its bold monochrome spatial images. Mixing different kinds of white offer a more interesting look: a marshmallowwhite slinky cupro blazer with matching trousers together with an optical white shirt.
For late cocktail hours the collection offers a black smoking inspired blazer in cool wool mix looking like two blazers put together with double lapels and cuff details. This is matched with a white shirt and Jodhpur inspired trousers - loose by the thighs and slim by the calves.
Shoes and accessories
The materials used are leather, nylon, canvas and nubuck; often mixed together, yet in a monochrome colour combination. The shoe collection ranges from minimalistic laced shoes and classic desert boots to slick trainers and high-tops. A general feature in all outfits is shoes without socks. Bags are practical offering computer bags and a typical 90's pannier as well as a set of skin structure printed leathers such as a slim computer brief and
different kinds of wallets.
Materials
The materials show a living and shimmering surface achieved through different treatments such as pigment dyeing, weaving or printing techniques. Nylon and other man-made fabrics are widely used in the collection for a more hi-tech look and feel but natural materials such as wool blends, cotton and leather are still important players.
Colours
The colour palette is composed and monochrome dominated by black, light hues of grey and beige, and different whites ranging from optical white to marshmallow-white. A subtle colour injection is given by the sophisticated accents emerald green, violet navy and silver.
For more information, please contact Malin Franzén at Patriksson Communication,
Phone +46 8 528 00 590,
Ämnen
- Mode
Kategorier
- whyred
- malin franzén
- spring/summer 2010
- men's collection
- catrin nilsson