Pressmeddelande -
Whyred Women's Collection
Lines and shadows of the body act as a starting point in Whyred's SS10 collection where cuts and prints clearly put anatomy into focus. Inspired by the films of Peter Greenway with his unique aesthetics and morbid stories; Whyred uses bones, blood veins and magnified skin structure to emphasize the raw aesthetics of life and death while looser slinky materials sensually bring out the shape of the body.
The look is neo-minimalistic with a clean and modern impression striking a chord to the 90's fashion and pop culture. A minimized amount of cuts - only employed to emphasize specific body parts or shapes - hidden buttons and simple details contribute to the clean look.
The revival of the 90's is also evident in the blazer inspired dresses, distinct silver zips and transparent details. The silhouette continues to play with contrasts; narrow bottom/wide top or vice versa were the fluidity of the fabric often causes the garments to drape around the body. A spacious
transparent vein print dress is perfectly paired with a tight cat suit for late cocktail hours. Whilst an oversized blouse under a collarless solid wool mix jacket offer a characteristic Whyred girl everyday look when matched together with a pair of three-colour block striped denims.
A slight carrot shape also makes its way into the collection presenting a round shape coat with dolman sleeves which sits nicely over an emerald green blazer-dress in soft cupro and tights covered with a large number of small silver squares. Vaguely rotund trousers teamedwith a semi tailored couture blazer with super sharp shoulders and corset craft toaccentuate the waist and hips unmistakably flirts with the powerful outfits in the Greenway
signature film "The Cook, the Thief, his Wife and her Lover".
Shoes and accessories
The shoe collection offers sexy high heels with shiny silver details and three cm platforms, either covered or in solid wood. Attention is especially drawn to high heels in emerald green plexiglass and knee-high boots with detachable legs. Super slim flat sandals in leather or nylon are perfect for the summer heat while a modern brogue shoe and a desert boot in
nubuck find inspiration from men's classics.
The bags are small and elaborated, and come with embossed vein patterns, skin structure prints and sharp silver details. A black and white skin structure printed scarf complete the accessories collection.
Materials
The materials show a living or shimmering surface achieved through different treatments, weaving or printing techniques, such as pigment dyeing and devoré printing. Natural and man-made materials are given equal attention: chiffon, viscose and cupro for a truly fluid look as well as nylon, wool blends and cotton amongst other.
Colours
The colour palette is composed and monochrome dominated by black, light hues of grey and beige, and different whites ranging from optical white to marshmallow-white. A subtle colour injection is given by the sophisticated accents emerald green, violet navy and silver.
For more information, please contact Malin Franzén at Patriksson Communication,
Phone +46 8 528 00 590,
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Kategorier
- catrin nilsson
- malin franzén
- spring/summer 2010 traces
- women's collection
- whyred