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Digital Adventures for Breakfast - Join us for an inspirational morning at Epicenter on September 12th

IKEAs Former Global E-commerce Manager and Adobe’s Retail VP to speak at Youwe’s Ecommerce Breakfast event in Stockholm

Youwe, the European digital agency with offices in the Netherlands, Ukraine, London, Helsinki and Stockholm, announces a brand-new series of network events. The new concept ‘Digital Adventures for Breakfast’ will debut on September 12th at Stockholm’s Epicenter, focusing on the hot topic of successfully globalizing an online business. Attendees will be served breakfast while listening to expert talks by IKEA’s former e-commerce manager Jonas Hessler and Adobe’s Industry Strategy Director (Automotive and Retail) Axel G. Heyenga. The session is powered by Marketo and Adobe.


The digital world is changing fast. For businesses, keeping pace is challenging. Technology has literally opened up a whole new world, and organizations have to be bold and dare to go out there and expand their business to new channels, new technologies, and new geographies. But when everyone in the whole wide world can be a potential customer, how can businesses profit from this in a sensible way? Youwe has invited two highly qualified experts to share breakfast and ideas.

Watch our teaser video here

The Swedish furniture giant IKEA, founded in the 1940’s in Sweden, is a schoolbook example of a brand with a strong local legacy that gained international popularity through a brick and mortar expansion throughout the 80’s, 90’s and 00’s. With digitalization picking up pace, the company has orchestrated its own digital transformation. With a total of 424 IKEA stores operating in 52 different countries, this means substantial investments while mastering the challenge to keep the prices for the consumer low.

According to, IKEA is on a journey to ‘modernize the firm with a drive to boost online sales and transform the in-store experience – all without losing sight of IKEA’s distinctive charm. Former ecommerce manager Jonas Hessler has been aboard the IKEA business for over 15 years and has been in charge of 30 markets worldwide and has introduced franchise business for an additional 14 countries. He will share his insights and experiences with the furniture giant’s digital transformation with our guests. And who doesn’t know Adobe? The ‘mothership’ of creative apps such as Photoshop, Illustrator and Premiere is a true global brand with over 21.000 employees worldwide. Next to creative tools, Adobe offers business-focused solutions that help business drive their success and profits through creating memorable (and measurable) experiences. Our expert Axel G. Heyenga has 25 years of experience driving and leading the global Automotive Strategy and GTM at Adobe, helping their Automotive Customers and Partners excel in their

work. Some of the highlights of Axel's career are: Supporting global Pink Floyd Tour with Volkswagen, European Brand activation with the Formula1, Brand Positioning thru EURO2000™ in Europe, Building and Delivering successful 2006 FIFA World Cup™ Licensing Program in Europe, Licensing sales for some of the best Brands and Personalities in Luxury and Sports, Building global Industry Strategy for Automotive and working globally with most of the Automotive brands and their teams supporting their digital transformation.

Have we sparked your interest to network and exchange experiences with these experts and a small but very interesting group of industry peers?

Join our Breakfast Event on September 12th at Epicenter Stockholm!


An informal breakfast at Epicenter to network and discuss the latest trends in digital, especially concerning cross-border e-commerce.


Date: September 12th, 2019.

Time: From 08:00 till 10:00h.



Epicenter Stockholm Mäster Samuelsgatan 36

11 57 Stockholm


  • Industri, tillverkning


  • Skåne

Hi, we are Youwe. We are an ISO 27001 certified full-service digital agency. With more than 130 of the best developers, designers, digital marketers, and strategists, we create our customers' online successes. From our offices in the Netherlands, Ukraine, the UK, and the Nordics, our teams always work side by side with our customers. We are certified solutions partner of powerful platforms including Adobe, Magento, Marketo and PimCore.


Janine Nöthlich

Presskontakt Director of Corporate Marketing Global + 31 (0) 6 39010889