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[Happy Hour @ APRW] Branding and Influencing in the New Era

[Happy Hour @ APRW] Branding and Influencing in the New Era

News   •   Jul 07, 2020 14:16 +08

On 25 June 2020, Asia PR Werkz presented its third episode, Branding and Influencing in the New Era. The webinar featured Michelle Hon (@thechillmom), Author, Podcaster and Founder of MomBoss Academy and Kaiyan Chong, Branded Content & Business Development Lead, Our Grandfather Story as panelists and APRW’s very own Director, Julie Chiang, as the moderator.

​[Happy Hour @ APRW] COVID-19: The New Communications Playbook

​[Happy Hour @ APRW] COVID-19: The New Communications Playbook

News   •   May 26, 2020 15:40 +08

On 14 May 2020, Asia PR Werkz presented its new series: Happy Hour @ APRW. The webinar titled, The New Communications Playbook, featured a panel of expert communicators: Fiza Hasan Malhotra, Global Marketing Director, Space Matrix, and Wu Ying Ying, Regional Head of Communications, Ninja Van as panellists and Asha Popatlal, Director, asha.pop communications as the moderator.

[APRW Webinar] COVID-19: How do we make our brand matter in these turbulent times?

[APRW Webinar] COVID-19: How do we make our brand matter in these turbulent times?

News   •   Apr 09, 2020 10:25 +08

On 2 April 2020, Asia PR Werkz hosted its very first webinar, “COVID-19: How do we make our brand matter in these turbulent times,” with a panel of expert communicators hailing from the start-up industry to discuss how to tackle communication challenges, and why brands matter more so than ever during such times to remain relevant and trusted during these turbulent times.

Singapore River One picks PR partner

Singapore River One picks PR partner

News   •   Apr 08, 2020 10:21 +08

Singapore River One (SRO) has reappointed Asia PR Werkz as its public relations agency for its upcoming events – Singapore River Festival 2020 (SRF2020) and Singapore River Signatures 2020 (SR Signatures 2020) for the third consecutive year.

Qingjian Realty leans on Asia PR Werkz's real estate publicity expertise

Qingjian Realty leans on Asia PR Werkz's real estate publicity expertise

News   •   Mar 19, 2020 10:11 +08

Real estate developer Qingjian Realty (South Pacific) Group has appointed Asia PR Werkz for its upcoming project, jointly developed with Perennial Real Estate Holdings. Drawing on its communications expertise and experience in real estate publicity, Asia PR Werkz will provide strategic counsel on the branding and marketing strategies as well as drive publicity efforts for the upcoming launch.

LG Electronics names PR partner for Singapore market

LG Electronics names PR partner for Singapore market

News   •   Mar 05, 2020 10:14 +08

Korean electronics company LG Electronics has appointed Asia PR Werkz as its public relations agency for Singapore. Starting March 2020, the appointment is for a period of one year with an option to extend another year.

URA picks creative content firm for Marina Bay Singapore Countdown event

URA picks creative content firm for Marina Bay Singapore Countdown event

News   •   Jan 08, 2020 10:18 +08

The Urban Redevelopment Authority (URA) has appointed creative content development company AUX Media Group to produce the annual Marina Bay Singapore Countdown event. AUX Media Group has partnered with Asia PR Werkz to manage media relations, drive publicity and develop the event’s social media strategy.

Asia PR Werkz establishes ground in Indonesia

Asia PR Werkz establishes ground in Indonesia

News   •   Jan 06, 2020 10:09 +08

Singapore's independent public relations and digital marketing agency Asia PR Werkz (APRW) has expanded its operations into Indonesia. According to the agency, this marks its first office overseas in its 24 years of presence in Singapore. The agency touts Indonesia's media landscape as "vibrant against the backdrop of disruptive technologies and innovation".

Asia PR Werkz partners Verra Asia to render marketing consultancy to SMEs

Asia PR Werkz partners Verra Asia to render marketing consultancy to SMEs

News   •   May 01, 2019 10:05 +08

Asia PR Werkz has partnered Verra Asia to provide marketing consultancy and services to SMEs and startups across Singapore. Through this tie-up, both firms aim to address the demand for professional advisory services and offer a gamut of offerings ranging from marketing, brand building, event management to public relations.

Asia PR Werkz come out on top at #PRAwards 2019

Asia PR Werkz come out on top at #PRAwards 2019

News   •   Apr 08, 2019 16:34 +08

It was Asia PR Werkz’s time to shine this year, as the agency emerged as the champions in their field, bringing home the title of “PR Awards Champion – Agency”. The agency won with campaigns in partnership with great brands from a variety of verticals including entertainment, government, real estate, retail, and travel.

Asia PR Werkz played host to an immensely successful community event in Singapore for key stakeholders of the entrepreneur ecosystem for the YourStory Dialogue 2018

Asia PR Werkz played host to an immensely successful community event in Singapore for key stakeholders of the entrepreneur ecosystem for the YourStory Dialogue 2018

News   •   Nov 29, 2018 10:20 +08

​Asia PR Werkz played host to an immensely successful community event in Singapore for start-ups, venture capitalists and other key stakeholders of the entrepreneur ecosystem. On 24 October 2018, hosted by The Open Vault by OCBC, Asia PR Werkz and YourStory, India’s definitive platform for start-ups, welcomed over 80 attendees for the YourStory Dialogue 2018.

ASIA PR WERKZ LAUNCHES FINTECH & NEW AGE START-UP PRACTICE

ASIA PR WERKZ LAUNCHES FINTECH & NEW AGE START-UP PRACTICE

News   •   Aug 11, 2017 09:53 +08

Asia PR Werkz has launched a new public relations practice for fintech and new age start-up companies in the region. The newly set up team will be led by Ms Anu Gupta, who joins Asia PR Werkz as Associate Director. Anu brings with her over 17 years of global public relations industry experience

APRW Celebrates 50 Years of The Republic of Singapore Navy

APRW Celebrates 50 Years of The Republic of Singapore Navy

News   •   Mar 16, 2017 15:07 +08

The Republic of Singapore Navy (RSN) has appointed JWT Singapore and Asia PR Werkz to drive recruitment, and to lead integrated marketing, communications and events to mark the Navy’s 50th anniversary in 2017. RSN50 will include a series of events, activations, and advertising executions to celebrate the Navy’s achievements and pay tribute to the pioneers of our Navy.

APRW Appointed by MINDEF for Total Defence 2017

APRW Appointed by MINDEF for Total Defence 2017

News   •   Feb 16, 2017 14:58 +08

Marketing Interactive reported that the Ministry of Defence (“MINDEF”) has appointed Asia PR Werkz for the management of Public Relations and Online Engagement for Total Defence 2017. APRW developed and will execute an integrated communication strategy that includes media management and will oversee the campaign’s online engagement effort.

Ginny-Ann Oh Goes ON THE RECORD

Ginny-Ann Oh Goes ON THE RECORD

News   •   Oct 03, 2016 15:27 +08

Asia PR Werkz's Ginny-Ann Oh goes on the record with Marketing Interactive for an in-depth interview about her career and life. She shared about her first PR gig, why PR as a career, a mentor who influenced her most and answered difficult questions like her biggest blunder and the hardest part of her job.

The Straits Times speaks with Asia PR Werkz

The Straits Times speaks with Asia PR Werkz

News   •   Oct 03, 2016 15:12 +08

The Straits Times published an interview with Asia PR Werkz on 26 September 2016: "Running a PR agency like a law firm clearly Werkz People." It elaborated how the agency's corporate structure is built on a two-pronged strategy: to allow the directors to take ownership of their work, and to allow diversity across portfolios in the company, as the directors each focus on different areas of work.

Marketing Interactive reports about British Council win

Marketing Interactive reports about British Council win

News   •   Jul 26, 2016 11:20 +08

Marketing Interactive reports about British Council Singapore appointing Asia PR Werkz to handle its public and media relations matters and how the agency will be working on a retainer basis to strategise publicity plans for the educator’s young learners division.

Nanyang Polytechnic re-appointed Asia PR Werkz

Nanyang Polytechnic re-appointed Asia PR Werkz

News   •   Jun 28, 2016 11:35 +08

Marketing Magazine today reported that Nanyang Polytechnic (NYP) has re-appointed Asia PR Werkz as its PR agency for a two-year term to 2018, with an optional extension of one year. Led by Asia PR Werkz’s director Ginny-Ann Oh (pictured), the team will work closely with NYP’s Communications & Outreach Department to further enhance media publicity for the polytechnic.

The Business Times interviews Cho Pei Lin on the APRW approach

The Business Times interviews Cho Pei Lin on the APRW approach

News   •   May 03, 2016 17:12 +08

The Business Times on 2 May 2016 published a feature on how the multi-disciplinary approach works for a local PR firm like Asia PR Werkz, and how the directors at Asia PR Werkz specialise in a wide range of areas ranging from health care and lifestyle to litigation.

Asia PR Werkz celebrates 20 years in business

Asia PR Werkz celebrates 20 years in business

News   •   May 02, 2016 11:37 +08

Marketing Interactive recently reported that Asia PR Werkz scores new wins as the agency turns 20 this year. The agency celebrated the milestone with over 200 guests at Aura, Sky Lounge, at National Gallery Singapore.