APRW Celebrates 50 Years of The Republic of Singapore Navy

Marketing Interactive reported in January 2017 that the Republic of Singapore Navy (RSN) has appointed J Walter Thompson (JWT) Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark the Navy’s 50th anniversary in 2017. The account was pitched together with Asia PR Werkz as Public Relations partner. AsiaPRwerkz will join JWT and Mindshare to roll out a jubilee campaign to celebrate “RSN50”, which includes a series of events, activations, and advertising executions to celebrate the Navy’s achievements and pay tribute to the pioneers who have contributed to safeguarding Singapore’s maritime interests over the last 50 years.

The article is available here.