ad:tech Singapore Congregates Asia’s Digital Advertising Community

June 2011 event expected to draw a record number of attendees by offering valuable networking opportunities and insight from experts through 7 keynotes and over 24 breakout sessions covering social media, mobile marketing, metrics, augmented reality and more.

After welcoming over 1,500 attendees to last year’s third annual conference for Singapore’s interactive marketing community, dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, today announced its fourth annual regional event to be held on June 16 and 17 at the Suntec Convention Centre.

This year, ad:tech Singapore is expected to see a 20 percent increase in exhibitors with a strong interest from companies around the Asia region including KasKus, Media X Asia and Adstars, to name a few. A number of new initiatives will be part of this year’s event including:

• Start-up Pavilion: An area of the show floor dedicated to propelling the growth of new companies at the marketplace.
• Online Business Matching: Dedicated business matching program which is exclusive only to attendees of ad:tech Singapore to ensure they meet with the right people before or at the show.

The adoption rate of digital marketing among Asia companies has been growing rapidly over the past year as businesses recognize that they must go beyond the boundaries of traditional media in order to reach their audience. As use of social media tools and platforms becomes increasingly influential on consumers purchasing decisions and brand perception, marketers need to adapt their models to more flexible frameworks through the use of digital platforms and tools.

Bringing together a broad scope of industry players from brand advertisers, traditional & interactive agencies, and portals, to on-line publishers and technology providers, ad:tech Singapore 2011 will be the epicenter for online advertising and digital marketing experts to exchange best practices and discuss key global trends and phenomenon that are transforming the digital marketing landscape.

“Our goal with ad:tech Singapore is to create a highly engaging two-day conference and exhibition where the who’s who in digital marketing come together to discuss key learnings and explore the next big thing in digital,” said Paul Beckley, Vice President, ad:tech Singapore.“We were pleased to receive incredibly positive feedback from last year’s attendees and exhibitors, sharing what they gained from the event like new client relationships, knowledge sharing, and increased brand awareness, that type of ROI is invaluable for any business and what we are known to deliver.”

ad:tech Singapore 2011 is quickly becoming the marquee digital marketing event in Singapore where attendees can expect an impressive line-up of speakers and advisory board members from sought-after brands and companies. Keynote speakers at this year’s conference include Deb Henretta, Group President Asia, Procter and Gamble; Chris Thomas, Chairman & Chief Executive Officer, Asia, BBDO/ Proximity; Phang Shueh Chyan, Marketing Director, Zuji; James Miner, Senior Vice President Digital Media, ESPN STAR Sports, and many other industry gurus.

This year’s advisory board is comprised of some of the industry’s most reputable thought leaders including: Hélène Blanchette, Go-to-Market Strategy Manager, International Business Group, Fuji Xerox; Jarek Ziebinski, President, Leo Burnett Asia Pacific; Maria Victoria P. Villareal, Marketing Director, Walt Disney Studios; Derek Callow, Head of Marketing, Southeast Asia Google Inc.; among others.