Press release -

SIA Appoints CEO for New Low-fare Airline

Singapore Airlines has appointed Campbell Wilson as founding CEO of its no-frills, low-fare airline which is set to be launched next year.

Mr Wilson, 40, has been with the SIA Group for more than 15 years and has held positions both overseas as well as in Head Office.

He joined SIA in April 1996 in Auckland and held marketing and sales positions in New Zealand as well as Australia. In 2003 Mr Wilson moved to Head Office and held positions in the Network Revenue Management and Network Planning departments.

In 2006 Mr Wilson was appointed Vice President Canada, based in Vancouver. In 2008 he was appointed General Manager Hong Kong and in 2010 became General Manager Japan, based in Tokyo.

“My immediate task is to establish a strong management team and we will be actively recruiting to fill senior positions,” said Mr Wilson.

There is huge potential in this new market segment and we can promise many exciting developments from the new airline in the lead-up to our launch next year.

Mr Wilson was born and raised in Christchurch, New Zealand and is a Singapore Permanent Resident. He has a Master of Commerce (1st Class Honours) in Business Administration from the University of Canterbury in New Zealand.

The new airline will be wholly owned by Singapore Airlines but operated independently and managed separately. It will operate widebody aircraft on medium and long-haul routes, enabling the SIA Group to serve a largely untapped new market and cater to the growing demand among consumers for low-fare travel.


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Scoot™ will provide medium and long haul no-frills flights from mid-2012, and tickets will go on sale in the first quarter of 2012. Operating an initial fleet of four Boeing 777 aircraft, Scoot's first-year routes will link Australia, Singapore and China, with others to be announced. Scoot will provide – in addition to fantastic value airfares – a safe, reliable and contemporary travel experience with a unique attitude – Scootitude™. Scoot is passionate about changing the way people travel long distance.


See Ling Ling

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