What Journalists Must Know About Marketing & Entrepreneurship
Event date 12 February 2018 12:30 – 15:00
Location 51 Anson Road, #03-53 Anson Centre, Singapore 079904
No matter what business you are in, or what business you want to start, there's one skill many entrepreneurs overlook - Marketing. The fact is, it doesn't matter how good you are at your job, if you can't market yourself, you can't earn a living.
That's as true for journalists and lawyers as it is for manufacturers and retailers.
In this complimentary talk, ex-Yahoo Managing Editor Alan Soon and ex-CNBC anchor Mark Laudi share their experiences in moving out from an editorial environment into a commercial one, reveal their key learnings, and help journalists gain insights into "Marketpreneurship".
- Identifying problems, validating them, creating solutions of value
- Understanding costs, revenue and partnerships
- What you must know about "Marketpreneurship" (mixing of marketing skillset and entrepreneurial spirit)
- Building resilience - filter "noise" and negativity
Who Should Attend
All journalists, bloggers and any PR professionals who are keen to learn how marketing & entrepreneurship can elevate their careers.