CMA Asia October 2025: Key Takeaways from AI marketing
Experts at CMA Asia reveal why brands must adopt Generative Engine Optimization and performance branding to thrive in an AI-driven marketing era.
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World News Day: BackgroundBriefing.news launch and Journalism faces AI disruption but experts say survival is certain
🚨 Big News from World News Day 2025! 🚨26 September 2025, Friday - We officially launched BackgroundBriefing.news. A platform designed to help journalists and communicators thrive in the AI era.
During our panel discussion, industry leaders tackled the big question:“Can journalism survive AI disruption?”
Key takeaways from the session:✅ AI is changing how news is consumed—click-through rates -
Hosting AAJA Youth Camp – 13 September 2025
We’re excited to share that Hong Bao Media will be co-hosting the AAJA Youth Camp with the Asian American Journalists Association on Saturday, 13 September 2025, from 10:30 AM to 5:30 PM at our Integrated Communication Centre.
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Five costly errors to avoid when starting your own podcast
Podcasts have emerged as the platform for corporate storytelling, but they demand a distinct approach. We have held four workshops for podcasting skills, and these are five key points we hammer down.
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Enhancing Coaching Offerings with the 'Play to Your Strengths When Presenting' Book
I’m thrilled to be announcing the launch of my book "Play to your Strengths when Presenting".
Published by Marshall Cavendish, it is an essential part of all our coaching and training workshops booked from this month.
This book is a culmination of my almost five years as a Gallup-certified Advanced CliftonStrengths® coach, which has proved such an important part of our workshops.
We are -
Deepfakes: a Communications Director's friend or foe?
The HBM studio recently hosted an event with Asia-Pacific Association of Communication Directors (APACD) titled "Deepfake: A Comms Person's Friend or Foe?".
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Australian comedy show lays bare everything wrong with media training
My staff sheepishly forwarded me this video clip from the ABC-TV series "Utopia", but I wasn't offended at all. In fact, this clip highlights many things that are wrong with the traditional way of media training.
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The Puzzling Game of Personal Publicity
Media entrepreneur Ted Turner famously said, “Early to bed, early to rise, work like hell and advertise.” Personal brand building takes more time and effort than most busy professionals have. The problem for many subject matter experts is they can’t pursue it without some limitation. But how can you overcome these obstacles? READ more
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How to defy AI: Be the best human you can
If you are worried about losing your job to AI there is only one way you can come out on top: Be the best human you can. Rapidly advancing AI technology has already proven that its development is unstoppable. So we humans have two choices.
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How to engage and communicate with staff who are working from home
The changes in the workplace were on full display in Omaha/Nebraska, the venue for the Gallup@Work 2023 conference. I wondered where all the people were. My Uber driver explained many people were still working from home. But how do you do that when staff are not physically in the workplace? How do you engage them when they’re not around?
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Your best culture already exists: how to build engagement and a strong workplace culture
A strong corporate culture is probably more easily attained than you think. But unsurprisingly, communication is often what stands in the way. Insights from the Gallup@Work 2023 conference in Omaha/Nebraska last week.
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Six key learnings from APACD event "How to avoid embarrassing allegations of greenwashing"
Communications Directors are looking for new resources and new approaches to avoid being hit by embarrassing allegations of greenwashing, according to panellists and participants at the APACD event at the Hong Bao Media studio on Thursday May 11.
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