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  • Protocol and Guidelines for Dealing with Malicious Deep Fakes


    Following our deepfakes event we put together these ten protocols and action points:
    1. Immediate Incident Reporting and Assessment

    - Action: Establish a protocol for immediate reporting of suspected deep fake incidents to a designated response team.

    - Guideline: Train employees to recognize potential deep fakes and encourage prompt reporting. The response team should

  • The Puzzling Game of Personal Publicity

    Media entrepreneur Ted Turner famously said, “Early to bed, early to rise, work like hell and advertise.” Personal brand building takes more time and effort than most busy professionals have. The problem for many subject matter experts is they can’t pursue it without some limitation. But how can you overcome these obstacles? READ more

  • How to measure training courses to ensure you get value for money

    We are building out the metrics of our media and communication coaching courses. But media training is inherently difficult to measure. Spokespeople are often judged by whether they can, or cannot, present well in the media. Plus, some media appearances are invariably better than others. We are tackling this in five ways. We are tackling this in three ways. Read the full story below.

  • Six problems to avoid when renting a video studio

    You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.

  • Dione Song's communication skills are a strong reflection of her leadership abilities

    Dione Song, CEO of Love, Bonito demonstrates her storytelling talent by using references and word choice to keep everything intriguing.
    In an interview with The Peak Magazine, Song talks about her life experiences and the tough journey she had to take to become a successful entrepreneur, which is why we are nominating him for the Media Savvy Awards 2023.
    We launched the Media Savvy Awards i

  • Why communications professionals are not necessarily communicative

    If you're not in the communications business you might be surprised to learn how few communications professionals actually like to be in the spotlight. But that's actually not the case. Clearly some communications professionals love to talk, in my experience the range of personalities among communication professionals is as diverse as in every other industry. What happens if you're one of them?

  • Hoor Alkhaja has a special talent for perfectly crafting her responses

    Hoor AlKhaja, Associate VP of International Operations at Dubai Economy and Tourism, is a charming orator who can keep the audience totally engaged.
    In an interview with the Economy Middle East, Hoor AlKhaja makes punchy, concise, and confidence-inspiring statements about how the exhibition industry is shaping up in Dubai and the initiatives the country is taking towards sustainability, which i

  • Joseph Yeoh stands out for having exceptional storytelling skills

    Joseph Yeoh, Vice President at YTL Land and Development, has a remarkable talent for persuading and influencing audiences.
    In an interview with CNBC, Joesph's extraordinary storytelling skills enable him to establish an appropriate narrative for the interview while keeping it brief, which is why we are nominating him for the Media Savvy Awards 2023.
    If you know Joseph Yeoh, share this articl

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