You are in an interview, and the journalist asks you a question you do not want to answer. This puts you in a tight spot. Do you brush aside the journalist’s question and stick to your talking points?
Sometimes your spokespeople are going to get a number of questions which are not healthily critical, but downright aggressive. Like Australian opposition leader Anthony Albanese during a press conference in Perth last Tuesday.
The fallout from SPH Media’s disclosure that circulation numbers of Singapore’s major daily newspapers have been artificially inflated by between 10% and 12% continues, with netizens calling on the identities of staff reprimanded over the matter to be disclosed.
Listen to this episode of The Media Savvy Podcast as Mark Laudi breaks down the three things communications directors should do if their leaders find themselves in Jeff Ng’s position.