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What Volkswagen is doing right in the emissions scandal

The first of our series called 'Media Savvy'. In this episode we focus on how Volkswagen has handled the emission scandal. What are the three things to keep in mind while communicating during a crisis.
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  • What Volkswagen is doing right in the emissions scandal

    What Volkswagen is doing right in the emissions scandal

    Volkswagen might have done a lot of things wrong when it rigged the diesel engines of 11 million cars to skew emissions test results in its favour.
    But in terms of its communications it has done a lot of things right. It has demonstrated the four things which so many other companies – especially here in Asia – find so hard to do in times of crisis.
    1.Admit your company has done something wr

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