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6 April 2015 11:03

3 Ways Social Media Impact Company Revenue

Social media greatly influences your company’s revenue in 3 simple ways. These 3 factors are [B]randing, [I]ncidents and [T]ime. 1) Social Media [B]randing Companies, irregardless of size or experience, can take advantage of social media, to build their brands. Especially in today’s age where consumers are being bombarded by countless amount of advertising messages.

3 April 2015 12:29

7 Tips to Be a Better Facebook Story Bumper

In late 2013, Facebook had done away with its Edgerank algorithm by introducing “Story Bumping”. Social Media Content Management has therefore become more important than before as it will influence the organic reach of your brand's post to your existing audience. It is therefore essential now to be a outstanding Facebook story bumper so as to make your brand more prominent than your competitors.

2 April 2015 13:58

3 Simple Tips From Business to a Brand in 3 Years Time

We need to understand first what happens if your business is not a brand? If your business is not a brand, your business will be just a commodity and service provider. There is no clear identity of what your brands really are. 10 or 20 years later , everything will stay the same – You will also be jealous of the success other bigger or newer brands. Here are 3 simple tips to become a brand!

1 April 2015 14:06

6 Reasons Why Promotion Can Kill Young Businesses

“Promotion is the key to get more business!” Unfortunately, promotion is not realistically effective today, this is because everyone is doing it. Just walk along any shopping mall and count how many shops are putting up their promotion. In the real world, everyone is doing the same thing. And in fact, promotion may kill young businesses slowly in the long run.

31 March 2015 13:39

Value is Key to Social Media Success

To be successful in social media, we need to add value. What consumers want to see in a brand is what kind of value they can get from it. Value tells consumers whether or not it is worthwhile for them to share your brand. Here are 3 ways to add value into your social media campaigns. i) Stop the Sales Pitch, ii) Make Time for Brand Building, iii) Give them What they Want

16 March 2015 20:00

Social Media is Word of Mouth Marketing. As Simple as That.

Social media is modern day word of mouth marketing. It is as simple as that. It is about how business today interact and build strong relationship with their individual customers on social media. It is not about one to many people, but it is about one to one. Throw Away Mass Advertising Mindset

16 March 2015 11:49

7 Qualities of Top 3% Brands in the World

“How can I make sure my startup will become a top brand in a few years time? I want it to be just like Facebookand Youtu be.” I could sense my friend's unwavering determination to get the answer. I could simply tell her that these businesses worked hard and were lucky. But I know that smart entrepreneurs like my friend will not accept this answer seriously.