Pan Pacific Hotels Group Appoints Celine Du as Chief Commercial and Marketing Officer

Pan Pacific Hotels Group (PPHG) is proud to announce the appointment of Celine Du as Chief Commercial and Marketing Officer effective 1 November 2025.

A seasoned commercial strategist with over three decades of experience across some of the world’s most prestigious luxury hotel brands, Celine brings deep expertise in driving revenue growth, strengthening brand equity, and building high-performing teams.

In her new role, Celine will oversee PPHG’s commercial strategy and performance across both corporate and property levels across its portfolio of Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands to maximise revenue generation and growth. In addition, she will drive channel management, loyalty, and global partnerships to enhance the Group’s commercial reach and customer engagement.

Mr Choe Peng Sum, CEO of PPHG, said “Celine is an exceptional leader with a proven track record in shaping innovative, data-driven commercial strategies that have consistently delivered strong results. Her ability to unite global teams behind a shared vision of performance and innovation will be instrumental as PPHG expands its international footprint and strengthens its brand presence worldwide. Celine will be developing and mentoring our global teams within a culture of performance, collaboration and innovation, which is pivotal to the Group’s focus on talent management and development.”

Celine’s appointment comes at a transformative time for PPHG, following the recent rebranding of its three core brands, Pan Pacific, PARKROYAL COLLECTION and PARKROYAL, and a renewed focus on integrated commercial excellence. She will play a key role in advancing the Group’s global brand positioning and customer engagement strategies, ensuring that each brand continues to resonate with today’s discerning travellers.

“I am honoured to join Pan Pacific Hotels Group at such an exciting stage in its growth journey. The Group’s strong brand heritage and its commitment to innovation and genuine hospitality present immense opportunities to elevate our commercial and marketing strategies globally. I look forward to partnering with our talented teams across regions to drive performance, deepen guest loyalty, and strengthen our presence in key markets,” said Celine.

Prior to joining PPHG, Celine held senior leadership roles at Mandarin Oriental Hotel Group and Shangri-La Hotels and Resorts, where she led global commercial and marketing initiatives that elevated brand presence, strengthened market share, and delivered sustainable revenue growth across China and key international markets.