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Factual and Smaato Partner to Improve Mobile Ad Targeting With Rich Contextual Information

Factual Inc., a leading location data platform and Smaato, the leading global mobile RTB ad exchange, have announced today their partnership which will involve audience segment data produced by Factual’s Geopulse Audience solution to be leveraged by Smaato in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience.
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Lars Voedisch

Press contact Managing Director & Principal Consultant +65 9170 2470

Related content

Factual and Smaato Partner to Improve Mobile Ad Targeting With Rich Contextual Information

Factual Inc., a leading location data platform and Smaato, the leading global mobile RTB ad exchange, have announced today their partnership which will involve audience segment data produced by Factual’s Geopulse Audience solution to be leveraged by Smaato in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience.