Inaugural Transformers Run Singapore 2018

Singapore – For the first time in Singapore, event organisers I-PROMO (A Kingsmen Creative Company) and Infinite Possibilities Pte Ltd, with Official Community Partner South West Community Development Council (CDC) and community supporter Community Chest, as well as official event venue partner Sentosa, and official mall partner Kallang Wave Mall, will inaugurate the Transformers Run Singapore 2018 on 6 January 2018.

The Transformer Run welcomes all — from the special needs, young to the young-at-heart, families and friends — to come together to enjoy each other’s company and do good in support of SG Cares and to Celebrate Inclusiveness and Community Bonding. The run will be flagged off by Guest-of-Honour Ms Grace Fu, Minister for Culture, Community and Youth (MCCY) and hosted by Ms Low Yen Leng, Mayor of South West District.

The thematic of the run is based on the Transformers Generation One storyline. Transformers are a race of sentient robots that can change into vehicles, animal forms as well as other mechanical devices and shapes. There are two factions – the heroic Autobots are led by Optimus Prime; while the evil Decepticons are led by Megatron. Both teams are engaged in a civil war for ultimate dominance and this titanic struggle has spilled over to Earth.

The Run event will position itself as part of this battle. Participants will choose to be aligned with either Team Autobot or Team Decepticon. The run will reflect this struggle and official Transformers characters; banners and medium will be placed along the run route to reflect this epic feel of the franchise. Familiar characters like Optimus Prime, Bumble Bee, Starscream, Megatron and Grimlock will be situated along the run route for picture-taking and social media moments.

Each signed-up participant will get a goody bag consisting of an official Transformers Run T-shirt, a water bottle, a wristband as well as a drawstring bag and other partner goodies and discount coupons. The crown jewel of the goody bag is the Finisher Medal. These merchandise are exclusive and cannot be obtained outside of this run event. Goody bag collection will be from 27^th to 31^st December 2017.

"Kallang Wave Mall at the Singapore Sports Hub is a strong supporter of sporting events, and we are proud to be the official mall partner for the first-ever Transformers Race 2018. We are looking forward to welcoming all racers and their family and friends to our mall to shop, dine and play", said Ms Judy Wee, General Manager of Kallang Wave Mall.

The fun race also has an associated carnival with booths, games and activities, including NERF game trials, fun inflatables, balloon sculptures, on-stage contests and music, Transformer merchandise and other Transformers showcase. There will also be a meet-and-greet session with Optimus Prime and Bumble Bee! Food and beverage stalls will also cater to hungry and thirsty visitors. The Carnival starts at 12pm and runs until 8pm; and families are encouraged to use this opportunity to explore other attractions on Sentosa itself.

Mr Steven Chung, Deputy Director of Partnerships & Events at Sentosa Development Corporation mentioned “Sentosa is delighted to be the venue partner for the first-ever Transformer Run in Singapore. The fun and excitement that this phenomenal franchise brings is bound to set the island alight. So come on down to the State of Fun and take on the Robots in disguise for a day of good, healthy fun!”

"We are indeed glad to be part of this consortium for the inaugural transformers run Singapore 2018 and pioneering it with the community element of bringing and connecting people, community groups and families together. Through this great kick-start, we hope that there will be more of such collaborations between the private sector, the community groups and public agencies to uplift our inclusive community bonding, spirit and family values." Mr Danny Lim, Managing Director, I-Promo Pte Ltd

The organizers will be incorporating a give-back-to-the-community portion for every run event ticket sold. This is to support local social and community causes and to use the race event as a platform to promote community bonding and inclusiveness. Part of the proceeds from ticket sales will go to social service organisations supported by Community Chest and vulnerable families in the South West District.

SWCDC’s beneficiaries as well as other VWOs like Students Care Service and Cerebral Palsy Alliance Singapore (CPAS - formerly known as Spastic Children Association) will be participating in this race. Together with the Para-athletics from CPAS, they will be leading the race from the front upon flag off.

Registration to the race is open and the organisers welcome sports enthusiasts, families and Transformer fans young and old alike to sign up.

The run will be manned by volunteers and the Singapore Scouts Association. Volunteers may go to https://transformersrun.com.sg/ to register their interest.

NOTES TO EDITORS

About I-PROMO

I-PROMO is an integrated conference & exhibitions agency, established since 2002. We specialize in trade, corporate & signature events for our clients in the Asia Pacific region. Our unique strength lies in creating rich brand experiences and executing unconventional ideas with expertise to meet our clients' marketing objectives. With years of experience managing conventions, exhibitions, festivals and gala events, I-PROMO produces memorable and experiential events.

Contact: Miko Tan (mikotan@i-promo.com.sg)

About Infinite Possibilities

Infinite Possibilities (IP) is a Singapore-based company focusing on managing established intellectual properties and original contents onto varies digital, non-digital and out-of-home platforms. The objective is to create value for stakeholders by generating marketing buzz, points-of-differentiation; and wider public outreach. IP works with both public and private agencies, organisations, charities and media owners to achieve this objective for client value-creation.

Contact: Marcus Pang (marcus@infinitepossibilities.us)

About the South West Community Development Council (CDC)

The South West Community Development Council (CDC) was formed on 24 November 2001, with the mission to Assist the Needy, Bond the People and Connect the Community.

Through local help programmes, the South West CDC provides assistance to help the less fortunate in our community. The CDC also organises projects and programmes to promote community bonding and social cohesion. The South West CDC adopts the “Many Helping Hands” approach to encourage community ownership among residents, community partners and corporations to realise its vision of “Owning Your Community”.

For more information about the CDC, please contact:
Ms Joscelin Tay
DID: 6551 9278
Email: joscelin_tay@pa.gov.sg

About Community Chest

For over 30 years, Community Chest has been engaging the community to support people in need through fund-raising and volunteering. Community Chest supports about 80 social service organisations in Singapore, allowing them to focus on caring for the disadvantaged. As Community Chest’s fund-raising and operating costs are covered mainly by Tote Board Group, comprising Tote Board, Singapore Pools and Singapore Turf Club, 100% of your donation goes towards:

Find out more at comchest.sg.

For more information about Community Chest, please contact:
Ms Deng Qinyi
Tel: 9622 8426Email: DENG_Qinyi@ncss.gov.sg

About Kallang Wave Mall

Managed by SMRT Alpha - a joint venture between the subsidiaries of SMRT Corporation Ltd and NTUC FairPrice - Kallang Wave Mall, Singapore Indoor Stadium and Water Sports Centre at the Singapore Sports Hub is the newest retail, sports & entertainment playground in the East. We are a unique retail destination in Asia integrated with sports, lifestyle and entertainment facilities and is designed for Singaporeans from all walks of life to enjoy an active and healthy lifestyle - to shop, dine and play.

Contact: Lynda Quek (lyndaquek@smrt.com.sg)

About Sentosa

Sentosa is Asia’s leading leisure destination and Singapore’s premier island resort getaway, located within 15 minutes from the central business and shopping districts. The 500-hectare island resort is home to an exciting array of themed attractions, award-winning spa retreats, lush rainforests, golden sandy beaches, resort accommodations, world-renowned golf courses, a deep-water yachting marina and luxurious residences – making Sentosa a vibrant island resort for business and leisure. Making Sentosa its home, too, is Singapore’s first integrated resort, Resorts World Sentosa, which operates South East Asia’s first Universal Studios theme park.

Contact: Francis Yeo (francis_yeo@sentosa.com.sg)