Document - 16 December 2014

Digital advertising in Singapore - Mind the gap

Digital advertising in Singapore: Mind the gap finds that there is a significant “media gap” here currently. Despite Singapore being one of the most digitally connected populations with the highest smartphone penetration (85%) in the world, the level of online advertising in the country is well below international averages. Report suggests four inhibitors hindering adoption of online advertising.

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Contacts

Siew Ling Ong

Press contact Manager, Brand and Communications siew.ling.ong@pwc.com +65 8729 0562

Candy Li

Press contact Team Lead - Brand & Communications candy.yt.li@pwc.com +65 8613 8820

PwC: Significant “media gap” exists in Singapore

A new PwC report-Digital advertising in Singapore: mind the gap — finds that there is a significant “media gap” here. Despite Singapore being one of the most digitally connected populations with the highest smartphone penetration (85%) in the world, the level of online advertising is well below international averages. Report suggests four inhibitors hindering the adaptation of online advertising.

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