PwC Singapore commits S$4 million to launch Trade Advisory Hub, to help businesses navigate rapidly evolving global trade rules

Singapore, 22 April 2026 – PwC Singapore today announced the launch of its Trade Advisory Hub to help businesses global trade environment and capitalise on growth opportunities from Singapore. Supported by the Singapore Economic Development Board (EDB), the Trade Advisory Hub will support local and multinational companies as they adapt to evolving global trade dynamics, assess impacts on their operations and supply chains, and make better-informed decisions for growth and transformation across the region.

PwC Singapore will invest S$4 million over three years to establish the Trade Advisory Hub in Singapore. The investment will go towards building specialist talent, developing innovative tools and assets, and supporting businesses in areas linked to trade and international growth.

The launch was officiated by Dr Tan See Leng, Minister for Manpower and Minister-in-charge of Energy and Science & Technology in the Ministry of Trade and Industry, and Weng Si Ho, Executive Vice President and Member of EXCO, EDB.

Said Marcus Lam, Executive Chairman, PwC Singapore:

“Businesses are grappling with heightened trade complexity—from supply chain reconfiguration to evolving regulatory requirements—making it harder to make timely, confident decisions. PwC Singapore’s Trade Advisory Hub is dedicated to directly address these challenges by providing integrated, practical advice that helps businesses manage risk, unlock opportunities and execute with greater certainty. With the support of the Singapore Economic Development Board, we are enabling companies to anchor in Singapore and compete more effectively in an increasingly uncertain global environment.”

Said Weng Si Ho, Executive Vice President and Member of EXCO, EDB:

We welcome the establishment of PwC Singapore's Trade Advisory Hub, which will deepen Singapore's expertise in trade and geopolitical risk management, and create new opportunities for our local workforce to develop specialised skills in this area of growing demand. The investment supports Singapore’s vision to be a trusted global node for businesses, enabling companies in Singapore and the broader APAC region to build greater resilience amid an increasingly complex and uncertain global operating environment.

Said Frank Debets, Trade Advisory Hub Leader, PwC Singapore:

“The Trade Advisory Hub will draw on PwC Singapore’s consulting strengths in customs and trade, supply chain and tax. In line with PwC global strategic thrust on the use of technology in all that we do, technology-enabled solutions, drawing heavily on Artificial Intelligence, will be developed in collaboration with our AI Hub to help businesses manage risk, adapt to regulatory shifts and identify new avenues for international growth. The Trade Advisory Hub will help surface and elevate the international trade challenges businesses are facing on the ground, supporting better visibility of these challenges to senior management and enabling closer alignment between market needs and the broader business ecosystem in Singapore.”

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