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Press release -

Silkair is Regional Airline of the Year

SilkAir, the regional wing of Singapore Airlines, has been awarded the Regional Airline of the Year 2011 by CAPA - the Centre for Aviation, a leading aviation research body.

Every year, CAPA awards outstanding performance in various sectors of the aviation industry and the CAPA Regional Airline of the Year is awarded to a regional airline that has had the most significant impact, shown strategic leadership and demonstrated innovation in regional aviation.

Commenting on the win, SilkAir's Chief Executive, Mr Marvin Tan, said the team at SilkAir is deeply honoured to receive the award.

"This award and the airline's success validate our belief that the increasingly sophisticated and well-informed traveller seeks value and good customer service, which SilkAir is constantly striving to enhance.

"We have also maintained a clear focus on our role within the greater Singapore Airlines network, as a full-service regional feeder providing seamless connectivity with our parent airline," he said.

According to CAPA Chairman, Mr. Peter Harbison, the body considered SilkAir deserving of the award for the role it has played as an effective regional feeder to its parent company, Singapore Airlines, over a period when new competitive threats have abounded.

"In a very crowded marketplace, SilkAir continued effectively to exploit its market niche. At the same time SilkAir delivered its Singapore Airline parent important traffic feed, as well as a substantially enhanced profit. As other airlines in the region explore suitable models to remain competitive in the future, SilkAir offers a valuable precedent," said Mr. Harbison.

The award was presented to Mr. Tan at a gala dinner held in conjunction with the Aviation Outlook Summit in Singapore yesterday evening.

Media Contact: 

Soraya Salim
Head Public Affairs
SilkAir (S) Pte Ltd
DID: (65) 6541 5303
Email: soraya_salim@singaporeair.com.sg 

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About SilkAir

A full-service premium airline, SilkAir currently flies to 37 destinations across 11 countries and is the regional wing of Singapore Airlines. This year, the airline was ranked 2nd in the Best Regional Airline (Asia) category in the 2011 Skytrax World Airline Awards.  Last year, the airline was inducted into TTG Asia’s Travel Hall of Fame following its 10th win as Best Regional Airline in the TTG Travel Awards 2009. SilkAir was also ranked among the Top 10 Airlines for Best Cabin Service Worldwide 2010 by Hong Kong-based online travel magazine, Smart Travel Asia. SilkAir was also voted Best Regional Airline (Southeast Asia) in the 2009 Skytrax World Airline Awards. For more details visit  >silkair.com.SilkAir is also now on Facebook. Follow us at www.facebook.com/SilkAir.

The Regional Wing of Singapore Airlines

SilkAir’s pedigree as one of Asia-Pacific’s leading regional carriers began in the mid 1970s. Tradewinds Pte Ltd was formed in 1975 as the tours and travel arm of Singapore Airlines. Tasked with developing and wholesaling holiday tours, Tradewinds exclusively marketed SIA holiday packages in the early 1980s.

On 21 February 1989, Tradewinds the Airline was unveiled, catering to passengers holidaying in exotic destinations in the region, including Pattaya, Phuket, Hatyai, Kuantan and Tioman. As the carrier developed, regional business destinations such as Jakarta, Phnom Penh and Yangon were added.

On 01 April 1992, Tradewinds was renamed SilkAir. This change marked the carrier’s evolution from a holiday resort airline to a full-fledged regional carrier. The company’s Tours & Travel Division was restructured into a wholly-owned subsidiary of SilkAir, retaining the name Tradewinds Tours & Travels Pte Ltd.

SilkAir’s positioning as a premium, short-to-medium haul regional carrier gives it a unique appeal amongst leisure and business travellers in Asia. Whilst offering carefully selected meals, a full bar service and elements of inflight entertainment, SilkAir places great emphasis on providing attentive, friendly and relaxing service. The carrier’s regional flair is expressed through both its cabin crew and its cuisine – ensuring that your experience of the destination you’re heading to begins when you step onto our plane.

SilkAir
101 Thomson Road #10-03 United Square
307591 Singapore
Singapore