The Independent Scholarly Publishers Group to work with Swets

California 20 July 2011

The Independent Scholarly Publishers Group (ISPG) is pleased to announce that Swets will be representing its content to both the Middle East and the Indian Subcontinent.

Swets, which is regularly included in E-Content Magazine's annual "100 Companies that Matter Most in the Digital Content Industry," has been providing its customers with world-class professional information services since it began from a single bookshop in Amsterdam over 100 years ago. Now operating from more than 20 offices around the world, with a loyal customer base of more than 60,000 clients in 160 countries, Swets will help to establish and then grow the presence of the high-impact ISPG content to the library consortia, hospitals and other organizations in that important region.

"We’re looking forward to helping maximize the visibility of the vital ISPG resources," commented Lorraine Ellery, Publisher Sales Manager for Swets Gateway. "Our global marketing and sales distribution services will increase the Group’s presence in this emerging, but dynamic region, providing key direction in getting their HighWire-platform-hosted, 42 ISPG journals and other resources from 18 publishers, into as many hands as possible."

"When reaching out across the globe, it’s important to truly understand the nuances of each market and its business culture and we’re thrilled to be working with such a qualified company as Swets,"

added Tom Taylor, Dragonfly Sales and Marketing Consulting President and ISPG Facilitator. "Their sales force knows the unique Middle Eastern and Indian markets we’re reaching out to and we’re confident in their ability to connect us with those potential customers."

Dragonfly Sales and Marketing Consulting

provides the highest-quality sales and marketing services to academic publishing companies, societies and libraries internationally. Utilizing a global network of experienced professionals, Dragonfly directs the market development, launch, and sales of new and existing texts, represents societies and publishers to library consortia, and offers general sales and marketing services as needed. www.dragonflypubservices.com

Swets

is the world's leading information services company, built on more than 105 years of experience to maximize the return on investments in time and money for clients and publishers in today's complex information marketplace. With clients in over 160 countries and more than twenty offices around the world, Swets is a true "long tail" powerhouse that provides the most comprehensive and sophisticated e-commerce platform currently available in its field. http://www.swets.com/

Media Contact
Damian Leslie
External Communications Executive
Swets
Heereweg 347 B
2161 CA Lisse
The Netherlands
Tel: 31 252 435 189
Fax: 31 252 415 888
Email: dleslie@nl.swets.com
www.swets.com