Press release -

TMC to Participate in 18th ITS World Congress

Toyota Motor Corporation (TMC) will host a corporate display booth at the 18th ITS1 World Congress in Orlando, Florida, United States from October 16 through October 20, 2011. 

The ITS World Congress is the world's largest ITS-related international conference.  Held annually in Europe, the Asia-Pacific and the Americas on a rotating basis, the congress invites ITS-related groups (government, research bodies and commercial enterprises) from a wide range of countries and regions to use sessions, exhibitions and technical tours to present their latest ITS research findings and products. 

TMC has participated in the World Congress since it began.  This year, the theme of TMC's exhibit will be "Rewarded with a smile by exceeding your expectations", a key phrase from the Toyota Global Vision announced in March this year.  TMC will present information on its diverse initiatives to support the development of a society where people can travel in cars safely and securely, and to support the development of a society where homes, vehicles, and information systems are linked.

TMC will present the latest in active safety technology such as the Pre-Collision System (PCS2), the Adaptive Driving Beam (ADB3) and other cutting-edge technologies currently under development.  Also on display will be vehicle-infrastructure cooperative systems4 that support safe driving practices by using communications between roadside equipment and vehicles to alert drivers to unseen dangers. 

TMC's booth will also feature a driving simulator that allows visitors to experience Vehicle Stability Control (VSC), Traction Control (TRC), and the Anti-lock Brake System (ABS). 

Displays concerning TMC's smart-grid initiatives—the Toyota Smart Center and the Home Energy Management System (HEMS5)—will highlight TMC's programs for the development of a society that values mobility, by linking homes, vehicles and information.  The "Prius Plug-in Hybrid" (U.S. specifications) scheduled for market release next year and the G-Station charging stand will also be on display. 

TMC will also have an outside test-drive course for collision-avoidance support PCS demonstrations.  As a member of the Crash Avoidance Metrics Partnership (CAMP) Vehicle Safety Communications 3 (VSC3) Consortium, TMC will conduct test drives of vehicles featuring an emergency brake warning system, a rear and side collision warning system and more. 

Logo and Official Website of the 18th ITS World Congress

1Organized and operated by the Orlando Organizing Committee for the World Congress on ITS; "ITS" stands for "intelligent transportation systems" and refers to systems that use cutting-edge information and communications technologies to link people, roads, and vehicles, with the aim of enhanced safety and comfort and of improving traffic flow.

2A system that supports collision avoidance by controlling the brakes and steering when there is a risk of a collision.

3A system that partially shields the high-beam light to prevent glare that can interfere with the vision of drivers of vehicles ahead and of oncoming vehicles.

4Systems that support safe driving and accident prevention by using wireless communications enabled by systems installed in roadside infrastructure and in other vehicles, to provide drivers with information regarding objects or traffic conditions not in their direct line of vision.

5A system that controls household electronics, power storage, and vehicle recharging and provides a visual representation of home power generation, usage, and usage history by each room and by air-conditioning device.


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