ICCO and PRAM Consulting to Spotlight the value of Relationship Capital in Age of AI at Cannes

ICCO returns to Cannes Lions 2026 with PR in Cannes, spotlighting “Relationship Capital: PR’s Power in the Age of AI.” In partnership with PRAM Consulting, the 24 June conference will bring global leaders together to explore how core PR disciplines remain critical in an AI-driven world—reinforcing trust, credibility and stakeholder engagement as key strategic assets.