Subjects: Art, Culture, Entertainment
Absolut Vodka appoints Ogilvy as new lead agency
Absolut Vodka, one of the most iconic spirits brands in the world, has appointed Ogilvy as its new global lead agency. Ogilvy’s remit will include global strategic and creative duties for the brand, focusing on its lead market priorities, with the ambition to accelerate its leadership position.
Absolut Home launches its own unique bottle – Absolut Åhus
In connection with the opening of Absolut Vodka's new visitor center, Absolut Home, the leading global vodka company is introducing a striking new, bottle - Absolut Åhus, designed by the Swedish artist Ola Kalnins.
Blush easily? Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide'
Absolut's new film leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised!
Absolut Vodka at ADE Green - Sustainable nightlife in focus
Opportunities for a sustainable nightlife, culture and events will be in focus during the ADE-Green festival in Amsterdam, on Oct 18. The conference is part of a larger event – the ADE, bringing together electronic artists, DJ:s, bartenders and other representatives of nightlife and events. Absolut Vodka is presenting partner of the full event and is taking an active part in panels in ADE-Green.
Absolut: The Vodka with Nothing to Hide
Absolut Vodka is showcasing a stunning stand at this year’s Bar Convent in Berlin on 10-11 October, with the message, ‘The Vodka with Nothing to Hide’. The interactive stand will give visitors the chance to learn more about Absolut being the world’s most energy efficient distillery. There will also be the opportunity to speak to the brand’s sustainability gurus and sample the delicious and sus
Absolut celebrates the power of creativity in new global ‘Create A Better Tomorrow, Tonight’ campaign
New platform designed to celebrate creativity and push for equality worldwide Campaign launched with ‘One Night’ film with Oscar-winning cinematographer Absolut also partners with five artists on global OOH/print/social campaign
Best Bartender Team in the World Crowned at Absolut Invite
The world’s leading bartender teams just finished competing to determine which of them are the best team in the world. The finals of Absolut Invite, the premiere international competition for bartender teams, saw seventeen teams from sixteen countries battle it out in knowledge, skills, speed and creative drink mixing.
Absolut Vodka to open visitors centre in Åhus
The Absolut Company has acquired a property near the distillery in central Åhus. Absolut Vodka plans to open a visitors centre in the building, scheduled to be complete summer 2017.
Absolut kicks off mission to find the world’s best bar team
For the past 25 years, Absolut has celebrated outstanding creativity and knowledge among the world’s top bartenders with the Absolut Invite competition. This year, the brand is expanding the criteria to not just reward excellence behind the bar, but also to celebrate the hardworking bar teams that make the best nights (and drinks) flow seamlessly at high-volume venues.
Three exciting events featuring the relationship between Absolut and art
The year was 1986 and Andy Warhol had just depicted what was to become one of the most renowned ad campaigns of all time. At that time, few of us knew that this was the start of something special – the relationship between Absolut Vodka and the art community.
Creative refill solution awarded in Absolut Creative Space Hackathon
The Absolut Creative Space sustainability-hackathon took place this weekend in a pop-up studio made out of four blue shipping containers in Stockholm. During the three-day hackathon, sixteen innovators, creators, engineers and industrial designers were invited by The Absolut Company to come up with new ideas on how the company can find innovative solutions to its sustainability challenges.
Creative Space for sustainable ideas
The Absolut Company creates a venue for innovators with the aim of finding solutions that can contribute to a sustainable future. Old containers that previously carried Absolut Vodka are rebuilt into a creative hub to be filled with innovative ideas.
Absolut collaborates with Andy Warhol once again with latest limited edition
The Andy Warhol Edition celebrates the iconic collaboration between Absolut and Andy Warhol – the brand’s first of thousands of collaborations with artists from around the world. By transforming the original painting onto the bottle shape, Absolut is allowing anyone to bring home their very own Warhol.