Absolut Vodka appoints Ogilvy as new lead agency
Absolut Vodka, one of the most iconic spirits brands in the world, has appointed Ogilvy as its new global lead agency. Ogilvy’s remit will include global strategic and creative duties for the brand, focusing on its lead market priorities, with the ambition to accelerate its leadership position.
Absolut Home launches its own unique bottle – Absolut Åhus
In connection with the opening of Absolut Vodka's new visitor center, Absolut Home, the leading global vodka company is introducing a striking new, bottle - Absolut Åhus, designed by the Swedish artist Ola Kalnins.
Blush easily? Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide'
Absolut's new film leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised!
Absolut Vodka at ADE Green - Sustainable nightlife in focus
Opportunities for a sustainable nightlife, culture and events will be in focus during the ADE-Green festival in Amsterdam, on Oct 18. The conference is part of a larger event – the ADE, bringing together electronic artists, DJ:s, bartenders and other representatives of nightlife and events. Absolut Vodka is presenting partner of the full event and is taking an active part in panels in ADE-Green.
Absolut: The Vodka with Nothing to Hide
Absolut Vodka is showcasing a stunning stand at this year’s Bar Convent in Berlin on 10-11 October, with the message, ‘The Vodka with Nothing to Hide’. The interactive stand will give visitors the chance to learn more about Absolut being the world’s most energy efficient distillery. There will also be the opportunity to speak to the brand’s sustainability gurus and sample the delicious and sus
Absolut celebrates the power of creativity in new global ‘Create A Better Tomorrow, Tonight’ campaign
New platform designed to celebrate creativity and push for equality worldwide Campaign launched with ‘One Night’ film with Oscar-winning cinematographer Absolut also partners with five artists on global OOH/print/social campaign
MEET ABSOLUT VODKAS WATER BOY
Tom Roberts runs the Social Impact division at Absolut Elyx. For Tom and Elyx, that purpose is transforming the vodka category, and doing something to mitigate the global water crisis. Absolut has partnered with the organisation Water For People to reduce that number by 100,000 over the next five years
Water sustainability in focus when The Absolut Company gathers in Åhus
Water sustainability will be the focus when the The Absolut Company gathers in Åhus for ”Responsib'All Day” in the beginning of June. Employees from The Absolut Company headquarters in Stockholm will join their colleagues from the distillery in Åhus to learn more about the importance of water for our climate, the impact of water use, the biosphere and biodiversity.