Absolut launches a new limited edition bottle celebrating recycling
Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a more circular lifestyle that has less impact on our planet. The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.
Blush easily? Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide'
Absolut's new film leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised!
Absolut celebrates the power of creativity in new global ‘Create A Better Tomorrow, Tonight’ campaign
New platform designed to celebrate creativity and push for equality worldwide Campaign launched with ‘One Night’ film with Oscar-winning cinematographer Absolut also partners with five artists on global OOH/print/social campaign
Honey, I’m coming home – Absolut Honey drives buzz in Travel Retail
Absolut proudly introduces Absolut Honey, the latest Travel Retail exclusive limited edition flavor to join the innovative brand family. Directly speaking to travellers with the slogan “Honey, I’m coming home” on its iconic bottle, Absolut Honey will be launched with an interactive digital campaign that invites modern globe-trotters around the world to share a taste of their travels.
Buddy Check has been awarded Silver in the Isaac Awards (AdWeek) in the category PR Invention
Our responsibility app Buddy Check has been awarded Silver in the Isaac Awards (AdWeek) in the category PR Invention. Buddy Check is an app that helps you and your friends to keep track of each other when going out.
Iconic Spirits Brand Kahlúa® and Renowned Actor Jeff Bridges Team-Up for "The White Russian," A Kahlúa Productions Film
Academy Award-Winning Actor Jeff Bridges and Kahlúa® Release Short Film to Celebrate the Classic White Russian Cocktail; L.A. Screening Hosted by Bridges Scheduled for September 9.
Absolut Wins Webby Award for Automated Drink Recipe Videos
Absolut has just been announced as the winner of the 2014 Webby Award for How-To & DIY Online Film and Video for ‘Drinks in Motion’, an innovative program that uses a bit of movie magic and a lot of code to automatically, and instantly, create drink recipe videos.
Absolut presents #NextFrame, an international collaboration with campaign artist Rafael Grampá
On Friday, March 14th, Absolut presented a private screening of ‘Dark Noir’, the first 3D animated film from the acclaimed Brazilian illustrator Rafael Grampá. The film is the product of #NextFrame, a collaborative project between the brand, the artist, and online users from around the world.
Absolut and acclaimed graphic novelist Rafael Grampá collaborate on crowd-sourced animated film
As part of the brand’s global campaign, Transform Today, Absolut Vodka has announced a new project with graphic novelist Rafael Grampá, one of the featured artists of the campaign. Entitled Next Frame,the collaboration will invite users from around the world to make plot decisions within an original graphic novel created by Grampá – as he writes it.
BUDDY CHECK – THE SOCIAL APP THAT KEEPS FRIENDS TOGETHER WHEN GOING OUT
Buddy Check is an app that helps you and your friends to keep track of each other when going out. GPS functionality combined with timed buddy checks makes it more fun and safe to stick together throughout the night.
ABSOLUT TUNE PARTNERS WITH POP DUO ICONA POP
New York, New York, September 12, 2013 ABSOLUT and Icona Pop Encourage Party-Goers to Flaunt their Sparkle and Unleash their Spirit with New ABSOLUT TUNE.
ABSOLUT REIMAGINES THE FUTURE OF ITS CREATIVE HERITAGE WITH BOLD NEW GLOBAL BRAND CAMPAIGN
Today, Absolut is proud to announce a game-changing new brand campaign, aiming to connect with the creative spirit in us all and to inspire artistic transformation around the world. Under the new brand ethos Transform Today, Absolut is collaborating with four cutting-edge artists who ignore fate and break boundaries, transforming themselves and their creative disciplines in the process.
ABSOLUT ELYX Creative Director Johan Lindeberg crafts brand approach using Chloe Sevigny in iconic marketing campaign.
Setting a new standard in the world of spirits, ABSOLUT ELYX, the first-ever luxury vodka named Best Vodka, Double Gold, at the San Francisco World Spirits Competition, launches in select U.S. cities today, with Johan Lindeberg, Founder and Creative Director of BLK DNM, as its Creative Director.
ABSOLUT and cutting edge artists create multi-dimensional drinks and music experience in global digital initiative
Swedish House Mafia’s “Greyhound” – the first music track inspired by an ABSOLUT cocktail – kicks off an inimitable ABSOLUT experience about drinks and music, in a global, digital launch.