Absolut launches a new limited edition bottle celebrating recycling
Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a more circular lifestyle that has less impact on our planet. The new bottle is made with more than 41% recycled glass, just like all Absolut’s bottles.
ABSOLUT UNVEILS SUSTAINABILITY INITIATIVE THE GREEN HUSTLE AT ATHENS BAR SHOW 2018
The global bartender movement is set to change the way the industry operates for the better
Absolut Vodka at ADE Green - Sustainable nightlife in focus
Opportunities for a sustainable nightlife, culture and events will be in focus during the ADE-Green festival in Amsterdam, on Oct 18. The conference is part of a larger event – the ADE, bringing together electronic artists, DJ:s, bartenders and other representatives of nightlife and events. Absolut Vodka is presenting partner of the full event and is taking an active part in panels in ADE-Green.
Absolut: The Vodka with Nothing to Hide
Absolut Vodka is showcasing a stunning stand at this year’s Bar Convent in Berlin on 10-11 October, with the message, ‘The Vodka with Nothing to Hide’. The interactive stand will give visitors the chance to learn more about Absolut being the world’s most energy efficient distillery. There will also be the opportunity to speak to the brand’s sustainability gurus and sample the delicious and sus
Water sustainability in focus when The Absolut Company gathers in Åhus
Water sustainability will be the focus when the The Absolut Company gathers in Åhus for ”Responsib'All Day” in the beginning of June. Employees from The Absolut Company headquarters in Stockholm will join their colleagues from the distillery in Åhus to learn more about the importance of water for our climate, the impact of water use, the biosphere and biodiversity.
NEW IDEAS FOR SUSTAINABILITY TAKE US INTO THE FUTURE
In June 2015 The Absolut Company opened the Creative Space in Gröndal, Stockholm. Containers that had previously been used to transport Absolut Vodka were converted into workspaces for a hackathon, focused on sustainable solutions. Now, The Absolut Company is taking the next step by working together with its partners to develop the packaging of tomorrow.
Pernod Ricard is committed to the responsible distribution of alcohol beverages
While holding its 5th Responsib’All Day, Pernod Ricard announces today that it is enlisting its salesforce to promote the Key Principles of the responsible distribution of alcohol beverages. The goal? To involve retailers in promoting the principles of responsible drinking based on the guidelines issued by health authorities.
Absolut Vodka changes to biodiesel
A new filling station for locally produced RME from the supplier, Ecobränsle, was introduced after the summer at the distillery of Absolut Vodka. The aim is to reduce the CO2 emissions by half from the transports to and from the plants where Absolut Vodka is produced by the year 2020. By using RME, a kind of eco-fuel, The Absolut Company expects to achieve the target by a wide margin by 2020.
To mark the 4th Responsib’All Day: Launch of ‘Wise Drinking’, the first global digital application promoting responsible drinking
Pernod Ricard has today launched a free mobile application to educate consumers about responsible drinking. This launch coincides with the fourth annual Responsib’All Day, a day of action involving the Group’s 19,000 employees, geared to the implementation of practical measures in 80 countries around the world to combat inappropriate or harmful drinking.
ABSOLUT VODKA OFFSETS CARBON EMISSIONS TO MINIMIZE ENVIRONMENTAL IMPACT
A history of prioritized and committed sustainability work, together with smart and innovative environmental solutions, has contributed to great reductions of greenhouse gas emissions from the production of Absolut Vodka. Absolut will now offset the remaining emissions by investing in climate projects.
Responsib’all Day 2013: 18 800 Pernod Ricard employees around the world mobilised to reduce harmful use of alcohol
June 5, 2013, the 3rd edition of the Pernod Ricard Responsib’all Day will take place. During this day, 18 800 employees stop their activities and rally around a common action: promoting responsible drinking. This day is the opportunity to highlight yearlong Pernod Ricard initiatives and share the 5 key commitments undertaken by the industry.
Responsib’All Day 2012: 18 000 Pernod Ricard employees raise awareness on youth and alcohol
In its second edition, Pernod Ricard’s Responsib’All Day mobilizes all its employees on the 5 continents, in major cities from Sydney to Shanghai, New Delhi, Tokyo, Stockholm, Johannesburg and Sao Paulo in a collective day of action. This action-day supports multiple international initiatives in tackling this issue undertaken by the company for many years.