Smart kitchen appliances and connected bottles
Absolut Vodka is breaking new ground. At The Absolut Company’s HQ in Stockholm, Sweden, there are several ongoing projects around the emerging digital sector called the Internet of Things (IoT).
Malibu® Pops the Top Off Its Latest Product Innovation: Malibu® Rum Sparkler
NEW YORK, NY (January 28, 2014) – Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that combines the much-loved Malibu with coconut water, and infuses them with refreshing bubbles. Malibu Rum Sparkler is bottled in both coconut and peach flavors and is available now at retailers nationwide in the US.
MALIBU® ENTERS SPICED SEGMENT WITH FIRST LOWER CALORIE EXPRESSION
New York, NY February 20 – Today, Malibu®, the number one selling Caribbean Rum with coconut liqueur and leader in product innovation in the rum category, enters the spiced rum segment in bold and innovative style with the launch of Malibu® Island Spiced – the first lower calorie, spiced option to appear on retail shelves and back bars throughout the country.
MALIBU IN A NEW DESIGN – We’ve taken something great and made it even better
GET READY TO EVOLVE, AS WE REDESIGN THE MALIBU BOTTLE. The new bottle keeps all the fun and energy that characterizes MALIBU but adds more of a contemporary, modern feel. And the new clear window around the bottom of the bottle maximizes shelf-appeal by highlighting the fresh, clear spirit.
MALIBU RED - Malibu with tequila is taking the drinking experience to a new world
MALIBU RED - a blend of smooth Malibu coconut rum and fiery silver tequila will take the drinking experience to a new level. Malibu Red was launched in the US in March 2012, in the UK this week and the rest of the world will follow.
The company behind ABSOLUT VODKA launches its own website
The Absolut Company has previously used its owner Pernod Ricard’s communication channels, while the brands have had their own websites. Now the company has chosen to create its own platform. This week, The Absolut Company is launching its own website, www.theabsolutcompany.com. The purpose of the new website is to increase accessibility and further raise the profile of The Absolut Company.
The Absolut Company introduces: Malibu Sunshine – the essence of summer captured in a bottle
The newest member of The Absolut Company's product portfolio marries the brand’s signature smooth coconut flavor with a hint of sun kissed lemon-lime citrus fruit. The citrus variant is a permanent addition to the Malibu line in the US and will be released during the course of May. In the rest of the world Malibu Sunshine will only be available from June to September.