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Technology and big data – reducing risks and increasing relevancy

Matt Hollingsworth, Managing Account Director at Acxiom's views on technology and big data.

How Acxiom helped Virgin Media create a single customer view

How Acxiom helped Virgin Media create a single customer view

Following a series of mergers, Virgin Media inherited numerous disparate customer databases. To harvest in-depth customer insights, they needed to establish a single view of the customer across all business areas. Now, thanks to a centralised customer recognition platform provided by Acxiom, Virgin Media can connect with its customers with precision-targeted communications & relevant offers.

Social media

The struggle to manage work and personal life seems like a never ending battle. But having a balance is key to keeping healthy mentally and physically. Acxiom’s Chad Engelgau and @FastCoBoard members share their strategies here 👉 https://t.co/1uyLbYOgId

@AcxiomUK
According to @ad_association and Warc, UK ad spend hit a record high at £31.9 billin. Doubling the predicted amount at the beginning of the year due to huge growth in TV and e-commerce. @TheDrum explains more in detail https://t.co/x5AJKmCeI3 https://t.co/T3CwwhE4fj

According to @ad_association and Warc, UK ad spend hit a record high at £31.9 billin. Doubling the predicted amount at the beginning of the year due to huge growth in TV and e-commerce. @TheDrum explains more in detail https://t.co/x5AJKmCeI3 https://t.co/T3CwwhE4fj

@AcxiomUK
Click https://t.co/h3EmwOQp5C to watch Acxiom’s David Keens and @TreasureData's Diran George on how brands can future proof their people-based marketing by leaning on best in class solutions across strategy, analytics and technology. #DataStrategy #DigitalMarketing #Data https://t.co/dM4RKV7mxe

Click https://t.co/h3EmwOQp5C to watch Acxiom’s David Keens and @TreasureData's Diran George on how brands can future proof their people-based marketing by leaning on best in class solutions across strategy, analytics and technology. #DataStrategy #DigitalMarketing #Data https://t.co/dM4RKV7mxe

@AcxiomUK

Hear from @Mediabrands UK CEO Richard Morris and Acxiom’s EVP of International, Michael Menzer about how digital and data are changing the ‘trust equation’ for consumer trust in brands. Click https://t.co/BBrm78WOiP to read more. #DigitalMarketing #Strategy

@AcxiomUK
Acxiom Partner Marketer Oliver Hadi and Acxiom Head of Platform Alliances Jason Skelton discuss how #B2C marketeers can utilise FUSE to support with acquisition efforts. Click https://t.co/hea9HYi6dN to find out more. #FUSE #FirstPartyData #CustomerData https://t.co/RDBm8D481T

Acxiom Partner Marketer Oliver Hadi and Acxiom Head of Platform Alliances Jason Skelton discuss how #B2C marketeers can utilise FUSE to support with acquisition efforts. Click https://t.co/hea9HYi6dN to find out more. #FUSE #FirstPartyData #CustomerData https://t.co/RDBm8D481T

@AcxiomUK
🩺 The pharmaceutical industry’s digital transformation is crucial in order to become a customer centric-market. Click https://t.co/GwzAyy5TKc to watch industry experts as they discuss how pharmaceuticals can implement a process-first personalisation strategy successfully. https://t.co/ogb5FsurbD

🩺 The pharmaceutical industry’s digital transformation is crucial in order to become a customer centric-market. Click https://t.co/GwzAyy5TKc to watch industry experts as they discuss how pharmaceuticals can implement a process-first personalisation strategy successfully. https://t.co/ogb5FsurbD

@AcxiomUK
As brands and marketers shift away from #thirdpartycookies, the priority for brands should be to create their own first-party data strategy and presence, according to our Head of Legal & Privacy Alex Hazell. Click https://t.co/bYse94ohJ2 https://t.co/0vv0MWIe0L

As brands and marketers shift away from #thirdpartycookies, the priority for brands should be to create their own first-party data strategy and presence, according to our Head of Legal & Privacy Alex Hazell. Click https://t.co/bYse94ohJ2 https://t.co/0vv0MWIe0L

@AcxiomUK
It’s almost time! Join @antavo, Acxiom and @MLProfero tomorrow at 12pm BST to learn how European companies are investing in loyalty right now, and the biggest trends surrounding loyalty programmes. Click https://t.co/teSQuqDNrj to register. #CustomerLoyalty https://t.co/nADRNcEGyT

It’s almost time! Join @antavo, Acxiom and @MLProfero tomorrow at 12pm BST to learn how European companies are investing in loyalty right now, and the biggest trends surrounding loyalty programmes. Click https://t.co/teSQuqDNrj to register. #CustomerLoyalty https://t.co/nADRNcEGyT

@AcxiomUK
Join @antavo, Acxiom and @MLProfero on April 26th at 12pm BST to gain an insight into the European Customer Loyalty Report, and deep dive into the biggest challenges and trends surrounding loyalty programmes. Click 👉 https://t.co/DbzwkhmE8U to register. https://t.co/zTfNjNLmlx

Join @antavo, Acxiom and @MLProfero on April 26th at 12pm BST to gain an insight into the European Customer Loyalty Report, and deep dive into the biggest challenges and trends surrounding loyalty programmes. Click 👉 https://t.co/DbzwkhmE8U to register. https://t.co/zTfNjNLmlx

@AcxiomUK
We talked to Head of Platform Alliances Jason Skelton and David Blaseby, Managing Partner at @MLProfero about how #B2C brands that have already implemented CDP solutions can optimise their technology and marketing strategy. Click👉https://t.co/hea9HYi6dN #FUSE https://t.co/YfwNCVDIIC

We talked to Head of Platform Alliances Jason Skelton and David Blaseby, Managing Partner at @MLProfero about how #B2C brands that have already implemented CDP solutions can optimise their technology and marketing strategy. Click👉https://t.co/hea9HYi6dN #FUSE https://t.co/YfwNCVDIIC

@AcxiomUK

From billboards to PR - brands need to ensure they convey their trustworthiness and defend it at all costs. As customer experience continues to shift, brands need to factor in an additional strategy to bridge the gap between people, trust and #data. 👇 https://t.co/bbPHE9sY9y

@AcxiomUK
Acxiom Partner Marketer Oliver Hadi chats to Head of Platform Alliances Jason Skelton, about how #B2C brands that have already implemented a #CDP can adopt FUSE to optimise their personalisation efforts. Click here to find out more https://t.co/2XCB56RsCl https://t.co/nwuxqP6wtC

Acxiom Partner Marketer Oliver Hadi chats to Head of Platform Alliances Jason Skelton, about how #B2C brands that have already implemented a #CDP can adopt FUSE to optimise their personalisation efforts. Click here to find out more https://t.co/2XCB56RsCl https://t.co/nwuxqP6wtC

@AcxiomUK

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Matthew Robinson

Matthew Robinson

Press contact Marketer 0207 5265441

Welcome to Acxiom!

Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each week and are focused on innovating technologies that enable clients to extend this insight to their media investment and marketing partner ecosystem: advanced analytics, digital media platforms, and multichannel marketing integration.

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