Press release -


School of Communication Arts (SCA) is the advertising industry funded school, set-up to promote diversity within the industry and improve the quality of graduates embarking on a creative career. Its illustrious Board of Governors include Lord Bell, Sir John Hegarty, Rory Sutherland and Robin Wight.

SCA is such an exciting blueprint for the future shape of Further Education, in the way in which it has collaborated with advertising, music, film, television, technology, fashion, and venture capital industries. As a result of this cross-industry, collaboration;

  • Nearly 200 industry professionals have contributed over 7,000 edits to Curriculum Wiki, the school’s initiative to develop the most relevant learning framework for vocational learning at no cost to the public purse.
  • Hundreds of industry professionals have committed to donate at least one day a year of their time to help deliver the curriculum to learners. A comprehensive list of mentors can be found on the school’s website (
  • The advertising industry provides funding to create a large number of scholarship places. 15 from this September’s cohort of 50 students are expected to benefit from full scholarships.
  • The advertising industry has invested in a fund to provide many of SCA’s learners with seed capital to help them start business ventures whilst at the school.


  • education
  • sca
  • xavier adam
  • marc lewis
  • vauxhall
  • london

SCA doesn’t look like a traditional college. It looks more like the creative hub of a swish advertising agency. This is because the industry felt that learners should hone their skills in a faculty that most closely resembles their future working environments.

SCA prepares learners for one of three vocations; copywriting, art direction and ideapreneur. University of the Arts London Awarding Body accredits the qualification.

Marc Lewis is the Dean at SCA. He won a scholarship to study at SCA in the early 1990s and is best know for founding the early internet marketing company, Web Marketing, which he sold in 2001 for £20 million.

Richard Adams is the Principal at SCA. He has taught at every level of the education ladder and famously set-up TVU’s Digital Media faculty in the early 1990s.

SCA is based in Vauxhall, London (next door to D&AD). It is a social enterprise and reinvests profits in scholarships.

For more information, please contact:

Xavier Adam, AMC Network, 07795 568376 or

Marc Lewis, SCA, on 07980 296 605 or